SEO
January 2, 2024
Looking for the best keyword rank tracking tools online? Look No Further. This blog is a deep dive into the top keyword tracking tools available for search engine rankings.
Admit it, we have all experienced that feeling of “meh” when we try to stay on track with our SEO Impacts on SERP. Haven’t we?
Yes! It can be incredibly challenging to find keyword monitoring tools that are not overly complex, requiring a degree from MIT to comprehend, but rather, ones that are user-friendly and facilitate informed SEO decision-making.
But don’t worry, we’ve done all of the hard work for you finding the best keyword rank tracking software online.
So, keep scrolling to find out all the essential details you need to make an informed decision before buying a tool for tracking keyword rankings to optimize your website’s performance.
Here is a list of the 11 best keyword tracking software you can rely on to find the rankings of your web pages and monitor your SEO impacts in the search engine results page.
Serpple’s keyword rank tracker is changing the rank tracking game.
There are numerous keyword monitoring tools on the market, with dozens of features and reports. An SEO expert can get the hang of them, but Serpple has a dashboard that is intuitive,easy to read and digest so beginners can quickly make improvements.
Apart from the extremely low price (plans start at just $19/mo), the daily Google ranking updates come standard and are 99.9% accurate. Besides being a keyword monitoring tool, Serpple has built-in SEO tools to help you improve those rankings with simple yet data-driven SEO advice that can be implemented quickly.
The tools’ interactive dashboard, competitor tracking and keyword research module make it a wholesome and comprehensive SEO software.
Serpple is very thoughtful about which SEO features to include to make sure you can get real value out of all of the tools and not pay for things you’ll never use.
The rank-tracking software has tooltips to help users easily navigate the platform. For you SEO agencies and consultants out there, our ranking reports can be white-labeled so you can affordably track the rankings of all of your SEO clients.
To track keywords with Serpple, all you need to do is:
Sign up for a 14-day free trial
Enter your project name, website URL, targeted region, and language
Go to the dashboard on the left side of the tool
Check your keyword rankings
You can also easily see the drops and increases in rankings
Keyword rank tracking for Google rankings
Keyword suggestions for opportunities
Content audit for optimization
Competitor tracking for getting data
Backlink monitoring for backlink managing
👍 Track Bulk Keywords in a click.
👍 99.9% Ranking Data Accuracy (Manual + Automated Refresh ).
👍 White Label Ranking Reports.
👍 Dynamic graphs to visualize your SEO efforts.
👍 Set Email triggers to get alerts on required changes.
👍 Keyword explorer and Competitor tracking available.
👍 Stay on top of the fluctuations in rankings happening dynamically.
👎 No free plan.
Overall: ⭐⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐⭐
User-Friendliness: ⭐⭐⭐⭐⭐ Affordable: ⭐⭐⭐⭐⭐ Feature Updates:⭐⭐⭐⭐⭐
I use Serpple to track 1500+ keywords across 10+ competitors in a multi-product category. Plus, I use it to find featured snippet opportunities and be on top of regular alerts.
Because Serpple is built to be easy to use, you can spend less time staring at hard-to-read reports and more time growing your traffic and sales with data-driven insights.
This tool has automated refresh and provides manual refresh if you want up-to-the-minute rankings. Check it out and get free access to explore more.
Bryan Vorkapich, manager of digital products at Disney Parks says, “ Serpple is my go-to tool for rank tracking because it shows me accurate rank data in an easy-to-use interface that allows me to make quick SEO decisions and makes it easy to know where we need to focus.”
Mangools is a web-based keyword tracking tool that provides users with various tools to track search results. This rank-tracking software can be trusted to monitor your performance’s raise and drop in SERPs quickly.
The keyword tracking software evaluates the proprietary Performance Index score to measure your ranking success.
There’s a Keyword Position Flow board that gives information on the number of keywords that improved or declined from their position in the SERP. All of the data is distributed across their compact dashboard, so you don’t need to switch between different options.
Keyword finder
SERP tracker
SERP watcher
Link miner
SEO metrics and insights
👍 Track your keywords’ ranking performance, based on location and devices (mobile or laptop)
👍 Check rankings on the search results page and their quality like page authority and backlinks
👍 Get to infer about their related queries, Autocomplete, and Related questions. 👍 Sharable SEO reports.
👎This SEO tool offers a fairly limited free trial.
👎There seems to be no option for users to request any feature or guess the upcoming modules.
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐
User-Friendliness: ⭐⭐⭐⭐ Affordable: ⭐⭐⭐⭐ Feature Updates: ⭐⭐⭐
Burak Özedmir, founder of ozdemirburak.com says, “Mangools is…a solid tool for keeping tabs on website standings. What I’m really vibing with is the keyword tracking feature. This lets me monitor a bunch of keywords and see where they’re ranking in real time. I’d say the only downside is that the interface can get a bit confusing for new users.”
SE Ranking is a cloud-based rank-tracking software for SEO and online marketing professionals and SMBs. You can connect it with your Google Search Console and Website analytics accounts to extract data.
The platform has understandable keyword dashboards that make it easy to observe your tracked results.
Keyword rank tracker
Website audit
On-page website checker
Competitor analysis
Backlink checker
Local marketing tool
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐⭐ Affordable: ⭐⭐⭐ Feature Updates: ⭐⭐⭐
👍 Web-based software and site audit platform.
👍 Track your site’s ranking positions in various search engines Google, Bing, Yahoo, Yandex, and YouTube.
👍 Get local and mobile keyword rankings.
👎 This tool offers 14 days free trial, not a forever free plan.
👎 There seems to be no option for users to request any feature or guess the upcoming modules.
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐
User-Friendliness: ⭐⭐⭐⭐ Affordable: ⭐⭐⭐ Feature Updates: ⭐⭐⭐
SEO Consultant Corina Burri says, “While I’ve grown up with Ahrefs, I’ve now pivoted to SE Ranking mainly because it’s cheaper than Ahrefs. Tagging and grouping keywords is important to me and SE Ranking offers this too.”
Ahrefs is a well-known SEO and marketing platform that lets you track search engine rankings, audit websites, research keywords, analyze backlinks, and more.
Ahrefs has a must-view dashboard where you can grasp all your keyword ranking data at a glance. As it is a comprehensive tool with lots of options, usually experience SEO specialists love using it.
Rank Tracker
Site Audit
Site Explorer
Content Explorer
Keyword Explorer
👍 All-in-one web-based SEO software.
👍 Observe top traffic keywords on the SERP.
👍 Detailed results accompanied by important metrics.
👎 Limits on tracking the unverified domains starting with five from the basic plan.
👎 Your weekly updates on your ranking progress can’t set triggers or customize alerts.
👎 Rank position history is available in all plans except Lite and there is no forever free plan.
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐
User-Friendliness: ⭐⭐⭐ Affordable: ⭐⭐⭐ Feature Updates: ⭐⭐⭐⭐
Joe Flanagan, marketing manager for Ukulele Tabs has this to say about Ahrefs: “My favorite feature is the ability to filter keyword rankings by Positions #1-3, Positions #4-10, Positions #11-50, and positions #51-100. My least favorite feature is that the traffic estimates of a keyword ranking in a specific position are rarely accurate.”
Stuart Cooke, founder of Levity Digital says, “I mainly rely on Ahrefs for rank tracking. The best thing about Ahrefs is that it’s easy to track rankings for several campaigns at once. However, you do need to take the rankings they provide as a guide rather than as exact measurements.”
Semrush is an all-in-one web-based solution for SEO and digital marketing. It’s mainly designed for Large scale businesses and SEOs due to a large feature list. One of the tools Semrush has is keyword tracking, but with it you get dozens of other features you need to learn.
Rank tracking
Link building opportunities
Local SEO
Competitor SEO Analysis
PPC Keyword Research
On-page SEO ideas
👍 Organic Traffic Insights with complete SERP data for 12 months.
👍 The graphs help you visualize the status of organic keyword trends.
👍 Tracks search engine rankings in multiple countries and languages.
👎 Most features, as well as keeping historical data, are limited and aren’t accessible by basic plan users.
👎 Due to its costly pricing, it is mainly used by large SEO agencies.
👎 The free plan is available but limited to 10 requests per day with a 7-day free trial.
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy:
⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐ Affordable: ⭐⭐ Feature Updates: ⭐⭐⭐⭐
Graham Grieve, founder of A1 SEO, says this about SEMRush, “The ability to track keywords across different search engines is its highlight feature; it gives us a complete picture of our online exposure. The pricing, meanwhile, can be a little high, especially for startups. The user interface may at first seem complicated.”
John Kyprianou, founder of SEO Turtle said this about SEMRush: “The Position Tracking tool is a standout. It allows us to monitor our website’s rankings for specific keywords over time. While SEMrush offers a wealth of data, the user interface can be slightly overwhelming for beginners.”
Pro Rank Tracker is developed for the smooth tracking of keywords in the SERPs. It has an accurate algorithm for tracking keywords and various comprehensive team reporting options. You can keep all your links in one place and see detailed graphs tracking them simultaneously in an intuitive dashboard.
Rank tracker
Reporting
Keyword analysis and suggestions
👍 Instant search engine discovery.
👍 Check if your websites are performing.
👍 Timely support, nice interface, and API available.
👍 Helps to manage a lot of client properties and generate their traffic reports.
👎 There is no constant update with the system. Users may miss out a lot.
👎 No automated visual email reports are available.
👎 Difficulty with setting client reporting for specific keywords.
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐
User-Friendliness: ⭐⭐⭐ Affordable: ⭐⭐⭐ Feature Updates: ⭐⭐⭐
Michelle Symonds, an SEO Consultant at Ditto Digital says, “my favorite feature of Pro Rank Tracker is the ability to easily track rankings from different locations, which could simply be different cities across the country or multiple countries. My least favorite feature is that it doesn’t do a great job of visualizing the progress of individual keyword rankings over time, even though it does store the historical data.”
Zutrix is an AI-powered tool built with complex algorithms to track your keyword positions on SERP. It differs from other tools by offering real-time ranking notifications via Telegram and Slack.
Rank tracker
Keyword planner
Google suggest
Backlink monitoring
SERP API
👍 Easy-to-use.
👍 Multi-channel notifications.
👍 Great functionality with Live demo.
👎 No forever free plan only 7 day-trail.
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐⭐ Affordable: ⭐⭐⭐⭐ Feature Updates: ⭐⭐⭐⭐
AccuRanker provides accurate search volumes and allows you to organize your keywords into tagged lists.
Most tools can be tracked from Google and sometimes Bing. Here is where AccuRanker differs – it monitors rankings on all the major search engines – Google, Bing, Yandex, Yahoo, and Baidu.
Keyword rank tracker
Keyword performance analysis
Competitive performance analysis
Report builder
👍 Real-time rank positions.
👍 Separate analytics tracked through mobile, desktop, and local searches.
👍 Responsive app interface that’s easy to configure.
👎 Can export ranking data only in PDF formats.
👎 Metrics and reports aren’t easily understandable.
Overall: ⭐⭐⭐ Support: ⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐⭐
User-Friendliness: ⭐⭐⭐ Affordable: ⭐⭐⭐⭐ Feature Updates: ⭐⭐⭐
Isaac Hammelburger from Search Pros says about Accuranker, “It does a great job of tracking both local and desktop search, and it can track various locations per keyword. Another good feature is that it offers integration with Google’s Looker Studio reports. One feature I’m not a huge fan of is its default setting to pull in Search Console data, since it’s easy to pull in a lot of irrelevant info.”
Moz Pro is an all-in-one SEO solution that offers excellent insights to optimize your website and drive more traffic. It helps improve your SEO performance by letting you tailor your SEO impacts on your site.
And, it is easy to use. Apt for anyone without profound technical knowledge
Keyword explorer
Link explorer
Domain analysis
Competitive research
Local SEO management
SERP tracking and analytics
👍 Extensive link analysis available
👍 User-friendly interface and free trial option.
👍 Free yet limited API access.
👎 Moz Local should be bought separately.
👎 Not many features are offered.
Overall: ⭐⭐⭐⭐⭐ Support: ⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐⭐
User-Friendliness: ⭐⭐⭐⭐⭐ Affordable: ⭐⭐⭐⭐ Feature Updates: ⭐⭐⭐
Gabriele Asaro from Clash.gg is a Moz user and says, “It allows you to craft visually appealing reports, making it a breeze to share ranking data with clients or team members in a clear and engaging format. If I had to point out a drawback, it would be Moz’s data refresh rates. Moz tends to have slightly slower data refresh rates compared to some other SEO tools, so you might not always have the very latest information at your disposal.”
Rank Tracker from SEO PowerSuite is to track keyword positions, analyze SERPs, and make estimates for SEO and PPC campaigns. It’s an affordable and accurate rank-tracking tool for SMBs.
Rank Tracker
Keyword finder
SERP checker
Web Audit
Backlink checker
👍 No limits to adding keywords and projects
👍 Automated rank checking for day-to-day keyword tracking
👍 Proper SERP feature analysis for your site
👍 Google Analytics, Google Metrics, and keyword Planner integrated
👎 As an SEO tool more features need to be added.
👎 There isn’t a forever-free plan.
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐
User-Friendliness: ⭐⭐⭐ Affordable: ⭐⭐⭐⭐ Feature Updates: ⭐⭐⭐⭐
Anurag Pandey from Visiner says, “My preferred SEO rank-tracking tool is Rank Tracker. I find its simplicity appealing. However, it’s essential to note that it has limited search engine coverage, which can be a drawback for in-depth SEO analysis.”
Serpstat is an all-in-one growth hacking tool suitable for SEO, PPC, and content marketing.
Though we have much rank-tracking software, Serpstat Being an all-in-one platform, exceeds the expectations of its users.
Being a comprehensive yet reliable solution, it aids you to improve your search visibility and drive more organic and paid traffic to your site.
And, it guarantees qualified leads for your business.
Keyword research
Keyword clustering
Site audit
AI content generation
👍 SEO friendly tool.
👍 Ideal tool for multi-user mode to back your SEO and content teams.
👍 Automated tracking to get reports every day about your SERP positions.
👍 API for all pricing plans, for analysis of the chunky volumes of data.
👍 Multi-user mode along with analysis of the whole team for free.
👎 To many features, at times, confuse the users.
👎 Limited queries bother users.
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐ Accuracy: ⭐⭐⭐
User-Friendliness: ⭐⭐⭐⭐ Affordable: ⭐⭐⭐⭐⭐ Feature Updates: ⭐⭐⭐⭐
Here is our criteria for choosing the top 11 keyword ranking software:
First things first, is funding. It’s reasonable to prefer a rank-tracking tool that has all the features you need and falls within your budget.
Getting a cheaper one, at the cost of giving up the vital features is not worth it.
Doing so will only result in you searching for a different tool again.
The software needs to meet your business goals and needs as it grows. Since most of the tracking software is SaaS tools, they need to fit all sizes of businesses and be easy to understand for different user personas.
Options to group your keywords using tags like location, date, time, etc let you steer your keywords data and monitor your performance on SERP like a pro with ease.
Not all keyword tracking tools will be able to track the keywords with supreme accuracy. Most rank-tracking tools will have automated daily tracking. This will be the ranking fetched at a particular scheduled time.
To experience supreme accuracy of the ranking results apart from the automated tracking you must be able to refresh your data on demand to get up-to-date results
Here’s a brief comparison of the best rank-tracking software, their pricing, and other prominent details like their accuracy, reports, and feature updates.
With dozens of rank tracking software on the market, it can be difficult to decide which one to even test, and much more where to invest. However, you can easily process our reviews and find your ideal tool for monitoring keywords.
The one that has all the important features your business needs and fits in your budget.
And, it’s crucial to thoroughly check all the features that are available and how effective and useful are the features provided.
So, I took up the responsibility of analyzing all the pros and cons, prices and support of the top-rated rank-tracking software.
This list is prepared after completely experiencing and exploring the trial version made available online.
Though I’ve compiled this blog after exploring each of these tools, needs and goals always differ.
And, to decide which is the best and the most advanced keyword position tracker among all, the only way is to try them as I did.
Still not sure? Try it free and find out for yourself. Start your 14 day free trial.
To track your keyword ranking manually, you need to type in the keyword on your search engine (usually Google) and see its position on the SERP. Mark down the position and check again weekly or monthly. If you want faster and more accurate results, you should use a keyword monitoring tool such as Serrple – just set up your project, and the tool will alert you once your keyword has changed its position.
One of the cheapest keyword ranking trackers is Serpple, with a price of $19/ month. You can also test the tool for two weeks to see if it fits your business needs.
If you want to find out new keyword possibilities or track existing keywords, you can use Serrple – the best keyword monitoring tool. On one dashboard, you can track SEO keywords, see the changes and opportunities in real time.
The best search engine rank checker tool is Serpple. It has supreme data accuracy when tracking keywords and showing opportunities. Serpple is easy to use, so both beginners and advanced SEO professionals can use it. Apart from affordable pricing, the main competitive advantages are real time tracking, keyword grouping and instant refresh.
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