What is Google Analytics 4?Google Analytics is no jargon to any SEO expert. Yet, what this brand new Google Analytics 4 has to offer is the question of the hour. And, as per Google, this new update is self-described the next-generation approach to “privacy-first” tracking, x-channel measurement, AI-based predictive data, etc. To explain it in simple terms the new analytics aims at furnishing data for generating website traffic and user behavior by employing Google’s advanced machine learning models and eliminating the dependency of receiving ‘clicks’ from every page. Google Analytics 4 was released in 2019 and is built on the same platform for the “App + Web” system. The novel version of Analytics mainly focuses on cross-channel data, that is it paves way for marketers to track users across apps, software, and a website with ease. This is being achieved by shifting the focus from how data is present to users and keeping up with the user journey from their first visit to a website until final conversion. And, as stated earlier it has been more than a year and a half since the advent of Google analytics 4 And so you may tend to question the need for this blog now. As the universal saying goes Change is hard at the beginning thus, GA4 was underrated as it didn’t seem to have much to offer. And, it took nearly a year to accept that this was just a baseless judgment that was made just by on the surface glimpsing of what it had to offer. Now, many SEO experts do accept some prominent features and functionalities that were overlooked.
Highlights of the new Google Analytics 4
- It’s created with machine learning as the main form of data measurement, utilizing “modeling” that extrapolates from existing data and makes assumptions about site traffic/user behavior. The new AI-powered “Insights” feature automatically accentuates helpful information for marketers.
- It concentrates on bestowing marketers an extra complete conception of the customer journey across devices. This is achieved by scaling an end-to-end shopper’s journey rather than by measuring individual metrics across devices/pages.
- It is envisioned to be future-proof and is engineered to work in a world without cookies or identifying data.
- Google Analytics 4 characteristics “data streams” instead of the views and segments wielded by old Universal Analytics properties.
- There is no “view” level section of GA4. Instead, GA4 merely has Account and Property levels.
- Google Analytics 4 stakes to facilitate editing, tracking, and fine-tuning of events within the UI such as clicks, page scroll, and more.
New capabilities of GA4
- GA4 permits marketers to revise, rectify, and fine-tune the way events are trailed in their analytics without editing the on-site code.
- Data Import comprises a wide range of data from non-website sources within one property.
- Cross-domain tracking does not impose code adjustments and can be done within the User Interface.
- A “Life Cycle Report” is one of the massive changes in Analytics and it concentrates on the user’s journey. Moreover, templated reports for eCommerce funnels provide marketers with a means to display and envision data efficiently.