Content Marketing
May 30, 2023
In an era of growth marketing, the essential component of Search engine Optimization(SEO) are the keywords within the pool of world, searching for huge amounts of data, globally in day to day life.
The tracking of such keywords could offer great value for organic ranking of your website, in Search engines.
The Keyword tracking expose the data and perfect website insights. The business thrives capable to take out informed decisions, like to get to know the ways to enhance the subsequent user traffic and to improvise the content strategy for your website.
Keyword tracking, essentially the monitoring activity to surveille the position of website for particular keywords.
It permits to grab significant information and metrics, regarding specific keywords and exhibits how better the website gets ranked for those mentioned keywords.
Ideally, everyone would wish to get ranked in first position on the first results page for every keyword the user search for within search engine.
The keywords must be regularly monitored to perceive and in understanding possible flotations occurring in ranking of website, and pose appropriate measure if needed for better organic traffic through content improvisation or statistical data.
How to find keywords for content writing is again a question. This can be made easy by keyword tracking process.
Similarly keywords tracking would proffer crucial insights to how performance of content and website exhibited in search engine result pages(SERP).
Here is how to track keywords with 3 easy steps.
The business would yield better understanding in visibility of the website and what are the places to have focus upon forthcoming search optimization-strategies.
One of the ultimate goal of keyword tracking is to determine opportunities to optimize the keywords and in enhancing the presence of website upon the search engines.
Get to know the keyword ranking, would inform you in prior period, on the places that require to persuade actionable steps, for maximizing website traffic, that primary essential for many online businesses like in real-time marketing.
To have accessibility towards keyword tracking outcomes, would prominently put you up in competitive good position, wherein the major population of business, either do ot have awareness of keywords tracking or doesn’t possess capability to maintain their resources properly.
Basically, Keyword tracking, a procedure that facilitates you to gain essential data and corresponding analytics, with regards to some keywords and brings out how good your website ranks in the SERP pages for those particular keywords.
Obviously, the keywords must be assessed on frequency basis to identify and then comprehend any sort of fluctuations in ranking of website and to pursue necessary action for its improvisation.
While you track out keywords, you would obtain valuable information, regarding the role of relevant content and website on SERP, you would possess a better grasp of website visibility.
Whilst in monitoring the performance of keywords, you were likely in encountering the following metrics.
The position defined as the place where your source(Website or product) is ranked in search engine, that are been tracked.
This metric denotes typical count of search queries monthly-wise. Even Though, keywords being in large volume were seems highly important to get monitored, there lies undoubtedly a unique case as well to monitor low volume keywords also.
The page which presently ranks highest, for any specific terms, might be seen here. Always ensure to be aware of the pages, possessing the highest ranking in SERP.
To do keywords tracking, there prevails various available online tools like Serpple – Google Rank Tracker, aiding in monitoring the ranking of website, for particular targeted keywords within search engine.
The tools like Moz and Google Analytics are some examples of what can be used in commencing with keyword-tracking. By those tools, you could perform the below process.
Keyword tracking, you can have data accessibility which facilitates in ensuring to create more relevant content, that would drives more online traffic to our website.
Through the best keyword tracking software, you can view the competitor’s ranking, for the targeted keywords inputted from your end.
This can assist in understanding not alone competitive market, however how much rate search-engine competition is present for every selected keyword.
The tools of this kind, can succour not only with present keyword tracking phenomena, however it also pick out other similar search terms to get better ranking in future and other ranking opportunities.
Similarly the tracking data of keywords also eases the content preparation, to match it with ranking status of the website, in search engine.
Keyword tracking aids in determining if your SEO strategy works off well, and whether your efforts of optimization were indeed paying off better.
There are certain solid prominent reasons, where it poses the necessity/importance to track your keywords. Those are illustrated below.
Keyword tracking permits you to get aware of which are the keywords your equivalent competitors ranking for and keywords that are missing out.
This would allow you to arrive at a predefined and informed decision. By this way, one can pick out the specific keywords that we can precisely rank for.
Further to this, Tracking out and assessing keywords delineates how the competitors have performance against those same targeted keywords, the best performing content with high-quality social engagement, backlinks etc.
By being acknowledged of those details, you can pinpoint the improvisation in the metrics in keywords tracking, to make the visibility more higher through apt keywords.
How better the used target keywords ranks out in SERP, is revealed through the keywords tracking process.
This sort of information assists you to determine which type of keywords stand as the right choice to maximize the visibility of business or client and to modify the content creation accordingly.
Similarly the earlier we detect the keyword tracking strategies to increase the visibility the more, your SEO optimization performance is acknowledged better.
The tools evolved for keyword tracking could also be utilized in monitoring rank-drops and point out the decline cause.
Rank drops, occurs typically because of our website’s outranking by competitors, penalties and technical errors so on .
Through spotting such information, prior on, you could easily pick out the necessary steps in addressing that issue or other side, if it seems as the penalty or technical error, to prevent the same issue in forthcoming days.
More Essentially, through tracking out continuously the most significant keywords, you will be capable to detect a complete array of different keyword opportunities, on the basis of search intent, search volume, ranking pages and identify which keywords ought to get prioritized.
Now you arrive to come to know what is the keyword tracking is, why it is performed and different advantages in tracing it.
It is the section to get to know about the different tips ways or tips to improve your ranking in keyword tracking, in terms of content strategy.
The tracked keywords for content writing promote you to rank in website ranking and in increase in search traffic.
Since the utmost essence of keyword tracking is in looking out at where is the position of your website stood, when it comes under specific keywords,
Optimization seems vital to the growth of business. The creation of keyword-focused content and keyword-tracking led to your website optimization that is assumed as strategy of growth hacking-strategy by many businesses.
You might either think of effective ways to refresh the old content or create a new one you need to carry-out an in depth keyword research. Such proper keyword research for content marketing is achieved with the help of tracking tools. The keyword research performed in tracking software comprises the content writing keywords.
If you are been wondering and slacking why the content marketing KPI are not been hitted, you review the content creation elements as stated below.
Title Tags – The title draft must reveal you what is your content is all about. You must ensure, that this title must be unique and nearly sixty characters only.
Meta Descriptions – Many Websites tend to have empty blank in this section. The meta-description are the phrases that pertains to what is all your content is about.
It is merely similar to the sneak peak of your entire content. While in writing pat, ensure thi must be in concise manner and must be capable to hook out the readers.
Header Tags – The headers utilized to convert the entire structure of article to get more organized. Do not maximize the font size, rather use ‘H1’ or H2’ efficiently.
Search engines assume these header tags, when it is considered in keyword tracking and ranking of your website, contributing to SERP outcomes.
Structure of URL – The content URL must consist of keyword, which you are targeting. In certain time, the business create their targeted keywords, their own domain name, that also work out. In this way, analyzing the keyword tracking phenomena,
An instance of this is like www.restaurant-website-builder.com.
While search with keyword “restaurant website builder” within the search engine, this mentioned website arrived at the very first-page as been depicted below.
Images – The pictures inside the content make entire article lively. The reader may automatically turns off, if they see a lot of texts continuously.
Keywords – the content must be framed with respect to the targeted keywords, in order to give better ranking for a specific keyword.
The keyword count present in the content does have dependency, and it promotes to have outputs on the keyword racking SERP.
Overall Content – The entire content must produce value towards readers. If this overall content benefits the readers, in terms of gained ideas and acquired lessons, obviously they do sharing the content with other individuals and business as well.
If many people, comes to read this content, and does sharing to different multiple platforms, this would make Google to explore that your appropriate content seems to be worthy and valuable in ranking and have change in keyword tracking results.
Another example of such optimized content, created based on keyword tracking tool results is a blog created by Aura, as depicted below.
The web pages of Aura has been ranked on the google search engine first page, whilst you have search for keyword “amazon repricer” as shown below.
In the above example, the very first and foremost ranked web page is the blog post page, about keyword “amazon repricer”.
In this example, according to the keyword tracking, process, we can note that this blog does not use the keyword on the title alone , however it is also utilized in meta-description and URL as well.
Next to it, is the webpage of Aura website, lands on second web-page results. This brand keeps creating content, revolving around the keyword, which google noted this and poses Aura as authority website, if that topic arrives.
While in implementing the content strategy, while used in keyword tracking, keyword stuffing defined as a phenomena, when one website stuffs out keywords in single web-page, repeatedly, even though it is out of context.
This is being done in Content preparation, to have hope in order to uplift their website in high ranking for their respective keywords within search-engines.
Even Though this does not work out in case of Google, wherein its algorithm could determine those kind of acts, you yet do not assume this for the purpose of website visibility.
The content must be placed in appropriate place, wherein it creates sense, and output in keyword tracking outcomes. This must be same utilized within context, and not for stuffing purpose within the home page or article.
In this example illustrated above, look how many count that the word “Mannequin” has been used on the home page of Mannequin mall.
This term has been utilized nearly 74 times, in this one web page. But is this meant as keyword stuffing? No, this is because, if check out this web-page and read it, each term is naturally used and present in context each time.
Even if is considered as keyword stuffing by Google, because of keyword’s strategic use and entire content, if the search is done on “mannequins for sale” or “Mannequin online” this MannequinMall would pop up always on the very first page.
Likewise, while in creation of content, it seems easy to get focussed on Google ranking for keywords. To get focussed on what Google is looking inside the article, turns you to entirely forget the significant aspect – your target audience.
The people does appreciation if the information, that they look out for, has been offered to them in immediate results. If the content provides the answer to the audience precisely to their demands, without delay.
Another example is “Watching Netflix with a VPN – Step by Step Guide” by VPN Overview.
This blog stands as a good example since the content, traverses immediately to the details. This gives the guide, recommended single VPN provider, where it directs the user to move on directly and assist how readers could navigate to it.
The article seems more concise and straights to user point, fulfills the user with providing the required information in which they relay.
This is the way how the blogs ranks out high on search, for the keyword “netflix VPN guide” that is been targeting. Hence from these inferences, it is clear that concise and focussed content must be formed to hit the improvisation in keyword tracking outcomes.
The tracking and rankings of keywords, prevails as essential tool to optimize the content in a website, how the content can be framed based on the tracking results.
This keyword rankings aid to recognise the relevancy and popularity of specific phrases and keywords, that could be beneficial to enhance the searchability and visibility of your website.
Let us explore how this tracking of keywords and ranking of it, be utilized in optimization of content and improvise the efforts of Search Engine Optimization(SEO).
At first, it is prominent, to sympathize how the working of keyword ranking held. The keywords tracking were picked out through search engines on the basis of popularity and relevance of keywords.
Those keywords are impacted by different counts of factors inclusive of content relevancy towards the keyword, website’s authority and quality, and the count that the keyword has been utilized upon the website.
By assessing the keyword tracking, through ranking list of keywords, the website owners and business could obtain valuable insights into website performance and determine the improvement areas.
One approach to employ keyword ranking for content creation strategy is to detect the high-performing phrases and keywords.
By examining keywords tracking, business could pick the peculiar phrases and keywords that drives most healthy organic traffic to your website.
Those keywords could be utilized in content optimization, such a meta tags, descriptions of products and blog posts.
For instance, if any business explores the keyword “Green environment” drives predominant level of traffic to our website, then the team might to give focus on to create more qualified content revolving around this topic, like product descriptions or blogs which highlight the maximum advantages of a green environment.
Another path to utilize this keyword tracking for content optimization also relies in identifying the low-performing phrases and keywords.
The business also spots out phrases and keywords which did not sweep out more traffic to your website.
Such keywords could then be replaced or eliminated with high-performing and associating keywords.
For instance, if a business observes that keyword “harm-free green environment” does not drive more traffic to our website, then it may expunge that particular keyword whilst used in their own content and can do replacement of more related keywords to that for example “healthy surrounding”.
Tracking out keywords can also be employed for content optimization for certain long-tail keywords.
Those long-tail keywords are the more specific, longer phrases which were low in comparison to short-tail keywords.
As such above discussion, once the business explore new long-tail keywords, and keep track of them, and assesses its ranking, it can arrive in reaching more organic traffic to its website.
Similarly more associated and targeted content could be propounded in terms of the website’s blog post, description of products and projects.
Additionally, in order to optimize the content of website, for keyword ranking tracking, the business also make use of keywords ranking for each of primary keyword, secondary keywords, in search engine for the improvisation of overall efforts of SEO.
It can easily pinpoints the enhancement areas, with respect to meta-tags, backlinks, decline rate monitoring and structure of website.
For instance, if your business explicated that its website is not ranked properly, for particular keywords, then it must put forth attention to enhance their content of website, and structure of website, through adding more appropriate headings and their related sub-headings.
It could also move on to improvise its meta-tags, like to add on more suitable high ranked keywords, to the meta descriptions and title tags.
The keywords must be sprinkled entirely on the body section of content, inclusive of primary-keywords, near top level would generally rank the webpage higher.
As a conclusive statement, tracking of keywords stands as essential tool to improvise the efforts of SEO, strategy to create appropriate content in blogs and website content optimization.
In conclusion, keyword rankings are an essential tool for optimizing website content and improving SEO efforts.
By analyzing keyword rankings, businesses and website owners can gain valuable insights into the performance of their website and identify areas for improvement.
Whether it be by identifying high-performing keywords and phrases, identifying low-performing keywords and phrases, optimizing website content for long-tail keywords, or improving overall SEO efforts, keyword rankings provide a valuable resource for website optimization and search engine visibility.
Hence the Business Owners prefer Keyword tracking process, as it explicates them about how effective the website performs for specific keywords.
The process delineates if the strategies of SEO works out and if there is a demand for further enhancement.
Apart from get to know, how performance of website is held, this process of keyword tracking and its tools enables you to prepare the content according with better strategy, optimizing it, and to perceive what and how it has impacts from competition in organic ranking.
This as a whole, yields prominent ideas for business owners to rework or improvise their digital strategy and uplift their product visibility.
