For promoting your business online and for measuring the success of your digital marketing activities, you can follow several ways. One such most beneficial way is to track your keyword ranking. Keyword rank tracking or simply keyword tracking involves the process of monitoring the position of your web pages and websites for certain keywords.
Keyword rank tracking offers a lot of benefits such as monitoring the site performance in search engine results page (SERP), determining the search engine optimization (SEO) techniques in order to optimize the website ranking, finding out the ranking drops and fluctuations to gain insight about the keyword performance, for maintaining competitive advantage, and many more.
So, to say in a nutshell, you can know the impact of your SEO activities on search visibility and focus better on future SEO tactics by tracking your keyword rankings.
If you are still not ready to make use of your keyword ranking information to its full advantage, then you can check out the keyword rank tracking advantages that are mentioned below in a precise manner.
Benefits of tracking keyword rankings
Knowing what works
Keyword tracking is one of the most appropriate ways to see whether your efforts are producing the desired results or not. If there is an increase in your rankings by making a change, then you can understand that you should continue to make that change. If your approaches are not showing progress, then you should probably change your SEO strategy.
Using the keyword rankings data and knowing the pages that drive more conversions, you can focus on finding the opportunities to rank higher on the search result. This will automatically lead to a lot of revenue generation by driving more traffic.
Monitor your competitors
By tracking keyword ranks, you can know how your website and your competitor pages are ranking for each of your target keywords.