Featured snippets are the highlighted section of text that features at the top of the search engine result page (SERP), holding position one. They provide users the straight answers or relevant content from a website that exactly matches the search query of users. Different forms of featured snippets are paragraph, numbered list, bullet list, table, and video. Google displays featured snippets above the search results along with the directly related website that can surely expect a higher click-through rate and traffic.
As said above, when your website gets featured, there is a very great chance to get higher traffic and to gain an advantage over other organic results in SERP. This is mainly because the featured snippet is more attention-grabbing and also offers direct, straight-to-the-point answers to the users’ queries and therefore people will be more likely to click that instead of scrolling down further to check other search results on the page.
So, it becomes very clear that the relevant website displayed in the featured snippet will get greater visibility with which boosting the brand recognition will be as easy as pie. Therefore, it is of no surprise that the featured snippets play a key role in improving search engine optimization activities to a greater extent.
Therefore, keeping track of the keywords for which you have earned featured snippets is always better to know. Doing this process manually would be nearly an impossible and tedious task especially when you have a bunch of keywords for your website.
So, here comes the need for the best keyword tracking software that makes the monitoring process of the keywords with featured snippets much easier. So, use a rank tracking tool to monitor your SEO progress effectively.
There is no exact concept to get into a featured snippet. But, the following strategies will definitely help in earning featured snippet, ie position one spot easily.
So, delve into the below-mentioned tips to increase the chance for your website to get featured in the featured snippet.
Sometimes, featured snippets work opposite to their purpose. This is because there are certain cases in which people confuse featured snippets for advertisements as they usually occupy the top position on the search engine result pages. So, people may prefer to scroll down the page for other websites and therefore just optimizing the content to target featured snippets may not work out for your website at all times. But, always keep in mind that as these are just rare scenarios, there are greater chances for your website to get high traffic with the featured snippets.
Earning a featured snippet means earning the highest possible ranking spot in competitive searches on SERP. So, earning a featured snippet is the best way to boost conversions and drive traffic to your website. This, in turn, will help you in beating your competition.
So, on the whole, be it any industry, acquiring a featured snippet is the best and smart way to succeed in your SEO activities.
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Posted on October 20, 2021
Undoubtedly, keyword research is an essential aspect when it comes to SEO
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