KGR or Keyword Golden Ratio is the tactic used by most content creators as part of modern SEO to rank quickly in the search engines for the queries under served.
The theory of Keyword Golden Ratio (KGR) was created to focus on long tail keywords that are typically ignored by competitors. It utilizes a data-driven approach to achieve a ranking within the top 100 search engine results pages (SERP) in just a few days.
In some cases, certain keywords may even rank in the top 10 results in less than a day.
The creator of the Keyword Golden Ratio (KGR) theory has aggressively promoted it, resulting in significant attention since its inception.
This article aims to describe what KGR is, how it operates, provide guidance on how to use it, and discuss why people trust its efficacy.
By the end of this article, you can determine if the KGR method is suitable for your needs.
What is Keyword Golden Ratio?
The Keyword Golden Ratio (KGR) is a method used to select keywords that can enhance traffic and increase revenue for a new website.
This approach involves identifying long-tail terms with extremely low competition keywords in Google, which has the potential to rank within the top 50 search results within 24 hours or a few days, leading to rapid success and an increase in traffic for your website.
KGR in SEO is calculated by dividing the number of Google “allintitle” results for a specific keyword with a monthly search volume of less than 250.
This ratio is a straightforward way to gauge the level of competition for long-tail keywords or phrases.
To put it simply, the KGR formula is the result of dividing the number of Google search results with a specific keyword in the title by the keyword’s monthly search volume, provided that the search volume is 250 or less.
Essentially, this ratio provides information on the number of search results that a user is likely to encounter with a particular keyword in the SEO title per the keyword’s search volume (less than 250).
Once you calculate the KGR, you can analyze the competitiveness of a keyword phrase based on three ranges: less than 0.25, between 0.25 and 1.00, and greater than 1.00.
This information helps you make assumptions about the potential success of a keyword phrase.
When the KGR is less than 0.25, it is seen as the optimal range, indicating a word or keyword phrase that is not widely used and has low competition on Google.
Doug Cunnington, argue that these keywords have the potential to rank within the top 100 results in just a few days or even perform even better.
If the KGR lies between 0.25 and 1.00, it indicates a moderate level of competition. With this range, you can expect to rank within the top 250 results as quickly as possible.
On the other hand, a KGR greater than 1.00 signifies a relatively competitive keyword phrase that is challenging to rank for since there are more search results than monthly volume.
This implies that the average user will find numerous pages to explore when searching for that specific keyword phrase.
Let’s take an example, if a keyword has 40 allintitle search results and a monthly search volume of 200, its KGR will be 0.20, which is less than 0.25 and thus, a potentially lucrative keyword.
This indicates that on average, every five users are viewing the same search results, making it a favorable KGR term.
Now, let’s explore the step-by-step process of calculating the Keyword Golden Ratio (KGR) for any keyword or phrase using some commonly available tools.
Keyword Golden Ratio Calculator Formula
If you’re not familiar with the term, “allintitle” is a command used in advanced Google searches that shows results containing a specific keyword or phrase in the title of a webpage.
To conduct an allintitle search, you type “allintitle:” followed by the desired query, such as “space bugs from Mars”, without a space after the colon.
By using allintitle results, you can identify the keywords that websites or competitors are deliberately optimizing for in their SEO strategies. This provides a clearer view of the competition targeting a particular keyword compared to general search results.
Calculating the KGR research is a simple process that requires two crucial elements of keyword research: allintitle results and monthly search volume.
You can use any tool that you may already use for keyword research in general. Basically, any keyword research tool will work. You can also use Excel to organize your data and automate the calculations.
To find keywords I would recommend Serpple tool because it’s economical, efficient, authentic and trustworthy.
To begin with, you need to find relevant keywords and keyword suggestions. Google’s Autocomplete feature can be useful in generating ideas by suggesting related terms after you type in an initial seed word or phrase in the search bar.
When searching for keywords, using the format of “best (product or service) for (specific application or user or price range)” is an effective method that mimics a buyer’s search.
This format may include phrases such as “best recipes for gravlax,” “best tutoring for preschoolers,” or “best strap-on under $100”.
As you delve deeper into niche topics and discover less competitive keywords, you can merge words and phrases. If a keyword phrase is highly specific or long tail, there will be less competition to rank for it.
Continuing with the process, after selecting a particular keyword phrase from your suggested keyword ideas that have a monthly search volume of 250 or less, the next step is to determine the number of allintitle results associated with it.
To do so, you can type in the keyword phrase after “allintitle:” in the Google search bar and count the resulting pages.
After counting the number of allintitle search results and determining the monthly search volume for a chosen keyword phrase, apply these values to the Keyword Golden Ratio formula to get the KGR value. If the KGR value is less than 0.25, then it is a promising KGR term.
However, it is important to note that some phrases may have zero allintitle search results, which is acceptable as long as the keyword has a low search volume.
In such cases, you have the opportunity to be the first to optimize a web page or blog post for that keyword using allintitle.
Excel can be a useful tool for organizing and analyzing your data. If you can generate a list of ideas quickly, it’s best to use a spreadsheet or other organizational tool to manage your data.
Now that you know how to locate keywords and determine their Keyword Golden Ratio (KGR), it’s important to examine the reasons behind the effectiveness of KGR and its advantages and drawbacks for identifying low-competition keywords.
The Theory Why It Works?
Advocates of the Keyword Golden Ratio technique have a few reasons to believe in its effectiveness. They argue that if you create content optimized for KGR keywords, it will likely rank in the top 50 search results within a few hours or days.
They enjoy the satisfaction of having their new websites outrank established sites in search engine results pages.
It can offer beginners a sense of achievement and maintain their motivation as it provides a quick and easy way to rank content. While building a profitable niche site takes time, getting quick wins through KGR can show that the effort is worth it.
Additionally, the technique aids in content prioritization by providing a clear set of guidelines for narrowing down keyword lists and targeting less competitive keywords. Its quantitative approach adds objectivity to the process.
It is a way to differentiate themselves from others in the field because it involves a technical approach that not many people use.
However, it’s important to note that other factors such as relevance, authority, and power still play a crucial role in ranking, regardless of whether a KGR phrase is used or not.
The rank of a website may vary significantly depending on these factors. Having a well-established website with good authority and domain age can make ranking easier.
You might be curious as to why the Keyword Golden Ratio places a significant emphasis on a monthly search volume of 250 or less.
The technique’s founder, Doug Cunnington, is convinced that a high search volume typically translates to intense competition and therefore, harder to rank for.
He conducted thorough tests and decided to set 250 as the standard monthly search volume parameter in the formula. However, this parameter can be adjusted based on your own experimentation.
It is possible that you may find success in ranking by increasing the search volume requirement for keywords.
So, what’s your take on the Keyword Golden Ratio?
My Opinion on KGR
SEO is a constantly evolving field, and what might be considered a “golden rule” today may not be the case in the future. In the past, it was possible to rank highly in search results for keywords with a monthly search volume of 10,000 without much difficulty.
However, as competition has increased over time, the Keyword Golden Ratio technique has been developed to focus on low-competition keywords with a search volume of less than 250 per month, which is a significant departure from the past.
As with any method that shows promise, more people will start using it, leading to increased competition and decreased profitability.
While KGR was once a useful approach, my current approach is more thorough and time-consuming, and I believe it provides better results.
If there are no comparable websites to yours that appear in the search results for a KGR keyword, it’s unlikely that the keyword will rank.
For instance, if you come across a promising KGR term but all of the related search results are YouTube videos, then you’re less likely to rank unless that’s what the SERP is looking for.
At times, it can be challenging to find suitable KGR keywords. Additionally, ranking for a KGR term with just one post is unlikely to work as per its creator’s suggestion that KGR is most effective when used at scale.
While KGR is an interesting idea, it’s not a foolproof method for conducting KGR keyword research. In my opinion, it’s worth exploring but should be utilized alongside other tools and techniques to obtain a more comprehensive understanding.
The Keyword Golden Ratio (KGR) technique promises quick results for those seeking to rank and make money quickly in SEO. However, like many SEO techniques, it may not always be effective or withstand evolving competition.
For new website owners, traffic and quick wins are important to build confidence. KGR supporters assert that it can help you rank quickly by providing low-competition keywords to target.
In addition to KGR, there are other factors that contribute to a competitive ranking signal, such as the structure of permalinks and the holy trinity of power, authority, and relevance.
While KGR is an important consideration, it’s not the only factor one should take into account when optimizing SEO titles.
Despite its limitations, KGR is built on a solid rationale and it’s a straightforward technique to put into practice. You don’t need a lot of tools to begin using it.
Trying it out won’t require much investment in terms of time or resources, and it may still result in significant gains.