Search Engine Optimization (SEO) has come a long way since its inception in the mid-90s. In the early SEO days, it was all about keyword stuffing and spammy link building to manipulate search engine rankings.
However, as search engines became more sophisticated, SEO had to adapt to keep up with the changing algorithms.
The tactics that worked in the past are no longer effective today. SEO is an ever-evolving practice. Search engines now prioritize quality content.
It now requires a comprehensive and nuanced approach that includes on-page optimization, content creation, link building, and tracking the performance of your efforts.
There are a lot of metrics that you can track in your SEO campaign. One such metric is tracking the performance of your content via keywords. Checking SERP position for keywords has many advantages when considering it in a long run.
Understanding Keyword Tracking
Keyword tracking is the process of monitoring your website’s position for specific keywords. This activity provides valuable data and metrics about how well your website ranks for those keywords.
Ideally, you want to rank at the top of the search engine results page for each keyword. It’s important to monitor your keywords regularly to identify any fluctuations in your website’s ranking and take appropriate action if needed.
By keeping track of your keywords, you can adjust your SEO strategy to improve your website’s ranking and visibility in search engines.
Why is Keyword Tracking Important?
Keywords play a crucial role in SEO, and tracking them provides valuable insights into your website’s performance in search engine results pages.
With keyword tracking, you can determine your website’s visibility and identify areas for future optimization strategies.
The objective of keyword tracking is to find opportunities for optimization and improve your website’s presence on search engines. By knowing your keyword ranking, you can take actionable steps to enhance site traffic, which is crucial for any online business.
Having access to keyword tracking data gives you a competitive advantage over businesses that either don’t know about keyword tracking or are not managing it effectively.
Benefits of Automated Search Engine Keyword Tracking
Automated search engine position tracking offers several benefits that can help businesses save time, effort, and money while improving their SEO performance. Here are some of the key benefits of automated keyword tracking:
- Time-Saving: Manual keyword tracking can be a tedious and time-consuming process, especially if you have a large number of keywords to track. Automated search engine position tracking tools can save you time and effort by automatically tracking your keywords and providing you with regular updates on your website’s performance in search engine results pages.
- Accuracy: Manually tracking keywords can lead to errors and inconsistencies, particularly if you are tracking a large number of keywords across multiple search engines. Automated keyword tracking tools can help ensure accuracy and consistency by automatically tracking your keywords and providing you with up-to-date and reliable data.
- Customization: Automated keyword tracking tools typically allow you to customize your tracking based on your specific needs and goals. You can choose which keywords to track, which search engines to monitor, and how frequently to receive updates.
- Comprehensive Reporting: Automated keyword tracking tools can provide you with comprehensive reports that offer insights into your website’s performance in search engine result pages. These reports can help you identify areas for improvement, track your progress over time, and make data-driven decisions about your SEO strategy.
- Competitive Analysis: Automated search engine keyword tra tools can also help you monitor your competitors’ performance on search engine results pages. This information can help you identify opportunities to improve your own rankings and stay ahead of the competition.
- Focus on Other Business Activities: By automating the keyword tracking process, you can free up time and resources to focus on other important business activities, such as creating high-quality content or building relationships with customers.
What is Serpple & How Do You Use This Rank Tracker tool?
Serpple is a modern and simple keyword position tracker tool that allows businesses to track their keyword positions and performance in search engine result pages.
It offers a range of features that can help businesses improve their SEO strategy and stay ahead of the competition.
Serpple accurately monitors keyword positions in Google by tracking its position on Google search and provides reliable data that can help businesses make informed decisions about their SEO strategy.
Users can customize their tracking based on their specific needs and goals, choose which keywords to track, which search engines to monitor, and how frequently to receive updates.
Serpple also enables users to track their competitors’ performance in search engine result pages and identify opportunities to improve their own rankings.
In addition, it provides users with comprehensive reports that offer insights into their website’s performance in search engine result pages, helping businesses identify areas for improvement and track their progress over time.
SignUp for your free account from here
When first registered you will be provided with the following dashboard. On this dashboard, Click on the “Add Project” button.
Fill in all the details the tool asks you to, as these details will help the tool to understand your web property.
Finally, fill in all the keywords you will be tracking. Within no time the tool will give you the current rankings of the keywords.
For the purpose of this blog, I will show you some demo keywords which we already are tracking using Serpple tool.
You can extract this keyword position ranking report in real-time to share.
In conclusion, automated keyword tracking is an important part of any SEO campaign, as it allows you to monitor the performance of your website and content in search engine result pages.
However, it is important to remember that keyword tracking is just one factor that impacts SEO, and it should be used in conjunction with other optimization strategies such as creating high-quality content, building backlinks, and optimizing website structure and design.
As the saying goes, “Content is king,” and it remains true in the world of SEO. Without great content, it will be difficult to rank for keywords and drive organic traffic to your website.
So, while keyword tracking is an essential aspect of SEO, it should be viewed as a complement to a strong content marketing strategy.
Lastly, it is important to note that keyword tracking should only be done for keywords that are relevant to your content. Tracking irrelevant keywords will not provide any actionable insights and will only waste your time and resources.