Looking for the best keyword rank tracking tools online? Look No Further. This blog is a deep dive into the top keyword tracking tools available for search engine rankings.
Admit it, we have all experienced that feeling of “meh” when we try to stay on track with our SEO Impacts on SERP. Haven’t we?
Yes! It can be incredibly challenging to find keyword monitoring tools that are not overly complex, requiring a degree from MIT to comprehend, but rather, ones that are user-friendly and facilitate informed SEO decision-making.
But don’t worry, we’ve done all of the hard work for you finding the best keyword rank tracking software online.
So, keep scrolling to find out all the essential details you need to make an informed decision before buying a tool for tracking keyword rankings to optimize your website’s performance.
What is Keyword Rank Tracking Software?
Keyword rank tracking software does the hard work for you by tracking a website’s keyword rankings, saving you time from having to manually search for keywords in search engines. It can track thousands of keywords daily and give you valuable position changes.
There are many options out there but some are too complicated or too bloated with unnecessary features. A good keyword rank tracking software should give you daily rank updates so you have a smooth experience every time you log in.
What Makes The Best Keyword Rank Tracking Software?
Rank tracking should be the main focus of any keyword rank tracking software as SEOs need reliable data. Daily rank tracking is necessary to get up to date keyword positions but this level of accuracy comes with a higher cost so some software providers charge more for daily tracking.
Most rank checkers only focus on basic daily rank tracking. But valuable features like keyword grouping by top positions, traffic estimates and easy views of one-day, one-week and one-month ranking changes are necessary for daily tracking.
With these features in mind, I’ve compiled a list of the best keyword rank tracking software available.
Jump To A Review:
- Serpple – Best Rank Tracking Software
- Mangools
- SE Ranking
- Ahrefs – Best Overall SEO Tool
- SEMRush
- Pro Rank Tracker
- Zutrix
- Accuranker
- Moz Pro
- Rank Tracker
- Serpstat – Best For SEO Data Nerds
#1
Serpple
Best Overall Rank Tracker
-
Daily Rank Tracking
-
Easiest To Use
-
Most affordable
#2
Ahrefs
Best Overall SEO Tool
-
Site Explorer Tool
-
All Backlink Data
-
Weekly Rank Tracking
#3
Serpstat
Best For SEO Data Nerds
-
Keyword Research
-
Keyword Clustering
-
Competitor Analysis
List of 11 Best Keyword Monitoring Tools in 2024
Here is a list of the 11 best keyword tracking software you can rely on to track keyword rankings of your web pages and monitor your SEO impacts in the search engine results page.
1. Serpple: The Best Keyword Tracking Tool
Serpple’s keyword rank tracker is changing the rank tracking game.
There are numerous keyword monitoring tools on the market, with dozens of features and reports. An SEO expert can get the hang of them, but Serpple has a dashboard that is intuitive, easy to read and digest so beginners can quickly make improvements.
Apart from the extremely low price (plans start at just $19/mo), the daily Google ranking updates come standard and are 99.9% accurate. Besides being a keyword monitoring tool, Serpple has built-in SEO tools to help you improve those rankings with simple yet data-driven SEO advice that can be implemented quickly.
The tools’ interactive dashboard, competitor tracking and keyword research module make it a wholesome and comprehensive SEO software.
Serpple is very thoughtful about which SEO features to include to make sure you can get real value out of all of the tools and not pay for things you’ll never use.
The rank-tracking software has tooltips to help users easily navigate the platform. For you SEO agencies and consultants out there, our ranking reports can be white-labeled so you can affordably track the rankings of all of your SEO clients.
To track target keywords with Serpple, all you need to do is:
- Sign up for a 14-day free trial
- Enter your project name, website URL, targeted region, and language
- Go to the dashboard on the left side of the tool
- Check your keyword rankings
You can also easily see the drops and increases in search volume
Important Features
- Keyword rank tracking for Google rankings
- Keyword suggestions for opportunities
- Content audit for optimization
- Competitor tracking for getting data
- Backlink monitoring for backlink managing
Pros
👍 Track Bulk Keywords in a click.
👍 99.9% Ranking Data Accuracy (Manual + Automated Refresh ).
👍 White Label Ranking Reports.
👍 Dynamic graphs to visualize your SEO efforts.
👍 Set Email triggers to get alerts on required changes.
👍 Keyword explorer and Competitor tracking available.
👍 Stay on top of the fluctuations in rankings happening dynamically.
Cons
👎 No free plan.
Product Ratings
Overall: ⭐⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐⭐⭐ Affordable: ⭐⭐⭐⭐⭐ Feature Updates:⭐⭐⭐⭐⭐
I use Serpple to track 1500+ keywords across 10+ competitors in a multi-product category. Plus, I use it to find featured snippet opportunities and be on top of regular alerts.
Because Serpple is built to be easy to use, you can spend less time staring at hard-to-read reports and more time growing your traffic and sales with data-driven insights.
Pro Tip:
This tool has automated refresh and provides manual refresh if you want up-to-the-minute rankings. Check it out and get free access to explore more.
2. Mangools
Mangools is a web-based keyword tracking tool that provides users with various tools to track search results. This rank-tracking software can be trusted to monitor your performance’s raise and drop in SERPs quickly.
The keyword tracking software evaluates the proprietary Performance Index score to measure your ranking success.
There’s a Keyword Position Flow board that gives information on the number of keywords that improved or declined from their position in the SERP. All of the data is distributed across their compact dashboard, so you don’t need to switch between different options.
Features
- Keyword finder
- SERP tracker
- SERP watcher
- Link miner
- SEO metrics and insights
Pros
👍 Track your keywords’ ranking performance, based on location and devices (mobile or laptop)
👍 Check rankings on the search results page and their quality like page authority and backlinks
👍 Get to infer about their related queries, Autocomplete, and Related questions.
👍 Sharable SEO reports.
Cons
👎This SEO tool offers a fairly limited free trial.
👎There seems to be no option for users to request any feature or guess the upcoming modules.
Product Ratings
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐⭐ Affordable: ⭐⭐⭐⭐ Feature Updates: ⭐⭐⭐
3. SE Ranking
SE Ranking is a cloud-based rank-tracking software for SEO and online marketing professionals and SMBs. You can connect it with your Google Search Console and Website analytics accounts to extract data.
The platform has understandable keyword dashboards that make it easy to observe your tracked results.
Features
- keyword rank checker
- Website audit
- On-page website checker
- Competitor analysis
- Backlink checker
- Local marketing tool
Product Ratings
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐⭐ Affordable: ⭐⭐⭐ Feature Updates: ⭐⭐⭐
Pros
👍 Web-based software and site audit platform.
👍 Track your site’s ranking positions in various search engines Google, Bing, Yahoo, Yandex, and YouTube.
👍 Get local and mobile keyword rankings.
Cons
👎 This tool offers 14 days free trial, not a forever free plan.
👎 There seems to be no option for users to request any feature or guess the upcoming modules.
Product Ratings
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐⭐ Affordable: ⭐⭐⭐ Feature Updates: ⭐⭐⭐
4. Ahrefs
Ahrefs is a well-known SEO and marketing platform that lets you track search engine rankings, audit websites, research keywords, analyze backlinks, and more.
Ahrefs has a must-view dashboard where you can grasp all your keyword ranking data at a glance. As it is a comprehensive tool with lots of options, usually experience SEO specialists love using it.
Features
- Rank Tracker
- Site Audit
- Site Explorer
- Content Explorer
- Keyword Explorer
Pros
👍 All-in-one web-based SEO software.
👍 Observe top traffic keywords on the SERP.
👍 Detailed results accompanied by important metrics.
Cons
👎 Limits on tracking the unverified domains starting with five from the basic plan.
👎 Your weekly updates on your ranking progress can’t set triggers or customize alerts.
👎 Rank position history is available in all plans except Lite and there is no forever free plan.
Product Ratings
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐ Affordable: ⭐⭐⭐ Feature Updates: ⭐⭐⭐⭐
5. Semrush
Semrush is an all-in-one web-based solution for SEO and digital marketing. It’s mainly designed for Large scale businesses and SEOs due to a large feature list. One of the tools Semrush has is keyword tracking, but with it you get dozens of other features you need to learn.
Features
- Rank tracking
- Link building opportunities
- Local SEO
- Competitor SEO Analysis
- PPC Keyword Research
- On-page SEO ideas
Pros
👍 Organic Traffic Insights with complete SERP data for 12 months.
👍 The graphs help you visualize the status of organic keyword trends.
👍 Tracks search engine rankings in multiple countries and languages.
Cons
👎 Most features, as well as keeping historical data, are limited and aren’t accessible by basic plan users.
👎 Due to its costly pricing, it is mainly used by large SEO agencies.
👎 The free plan is available but limited to 10 requests per day with a 7-day free trial.
Product Ratings
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐ Affordable: ⭐⭐ Feature Updates: ⭐⭐⭐⭐
6. Pro Rank Tracker
Pro Rank Tracker is developed for the smooth tracking of keywords in the SERPs. It has an accurate algorithm for tracking keywords and various comprehensive team reporting options. You can keep all your links in one place and see detailed graphs tracking them simultaneously in an intuitive dashboard.
Features
- Rank tracker
- Reporting
- Keyword analysis and suggestions
Pros
👍 Instant search engine discovery.
👍 Check if your websites are performing.
👍 Timely support, nice interface, and API available.
👍 Helps to manage a lot of client properties and generate their traffic reports.
Cons
👎 There is no constant update with the system. Users may miss out a lot.
👎 No automated visual email reports are available.
👎 Difficulty with setting client reporting for specific keywords.
Product Ratings
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐ Affordable: ⭐⭐⭐ Feature Updates: ⭐⭐⭐
7. Zutrix
Zutrix is an AI-powered tool built with complex algorithms to track your keyword positions on SERP. It differs from other tools by offering real-time ranking notifications via Telegram and Slack.
Features
- Rank tracker
- Keyword planner
- Google suggest
- Backlink monitoring
- SERP API
Pros
👍 Easy-to-use.
👍 Multi-channel notifications.
👍 Great functionality with Live demo.
Cons
👎 No forever free plan only 7 day-trail.
👎 No Frequent Updates
Product Ratings
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐⭐ Affordable: ⭐⭐⭐⭐ Feature Updates: ⭐⭐⭐⭐
8. Accuranker
AccuRanker provides accurate search volumes and allows you to organize your keywords into tagged lists.
Most tools can be tracked from Google and sometimes Bing. Here is where AccuRanker differs – it monitors rankings on all the major search engines – Google, Bing, Yandex, Yahoo, and Baidu.
Features
- Keyword rank tracker
- Keyword performance analysis
- Competitive performance analysis
- Report builder
Pros
👍 Real-time rank positions.
👍 Separate analytics tracked through mobile, desktop, and local searches.
👍 Responsive app interface that’s easy to configure.
Cons
👎 Can export ranking data only in PDF formats.
👎 Metrics and reports aren’t easily understandable.
Product Ratings
Overall: ⭐⭐⭐ Support: ⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐ Affordable: ⭐⭐⭐⭐ Feature Updates: ⭐⭐⭐
9. Moz Pro
Moz Pro is an all-in-one SEO solution that offers excellent insights to optimize your website and drive more traffic. It helps improve your SEO performance by letting you tailor your SEO impacts on your site.
And, it is easy to use. Apt for anyone without profound technical knowledge
Features
- Keyword explorer
- Link explorer
- Domain analysis
- Competitive research
- Local SEO management
- SERP tracking and analytics
Pros
👍 Extensive link analysis available
👍 User-friendly interface and free trial option.
👍 Free yet limited API access.
Cons
👎 Moz Local should be bought separately.
👎 Not many features are offered.
Product Ratings
Overall: ⭐⭐⭐⭐⭐ Support: ⭐⭐⭐⭐ Accuracy: ⭐⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐⭐⭐ Affordable: ⭐⭐⭐⭐ Feature Updates: ⭐⭐⭐
10. Rank Tracker
RankTracker is a popular rank tracking tool with mixed reviews. It has all the basic rank tracking features and supports extra features. RankTracker was recently acquired by AccuRanker but the deal was pulled back and RankTracker gets to keep its brand and user base. RankTracker is affordable but feels old.
Features
Keyword finder
SERP checker
Web Audit
Backlink Monitor
Backlink Checker
SEO Checklist
AI Content writer
Pros
Cons
Product Ratings
Overall: ⭐⭐⭐⭐ Support: ⭐⭐ Accuracy: ⭐⭐⭐⭐⭐ User-Friendliness: ⭐⭐⭐⭐⭐ Affordable: ⭐⭐⭐⭐⭐ Feature Updates: ⭐⭐⭐
11. Serpstat – Best For SEO Data Nerds
Serpstat is an all-in-one growth hacking tool suitable for SEO, PPC, and content marketing.
Though we have much rank-tracking software, Serpstat Being an all-in-one platform, exceeds the expectations of its users.
Being a comprehensive yet reliable solution, it aids you to improve your search visibility and drive more organic and paid traffic to your site.
And, it guarantees qualified leads for your business.
Features
- Keyword research
- Competitor analysis
- Keyword clustering
- Site audit
- AI content generation
Pros
👍 SEO friendly tool.
👍 Ideal tool for multi-user mode to back your SEO and content teams.
👍 Automated tracking to get reports every day about your SERP positions.
👍 API for all pricing plans, for analysis of the chunky volumes of data.
👍 Multi-user mode along with analysis of the whole team for free.
Cons
👎 To many features, at times, confuse the users.
👎 Limited queries bother users.
Product Ratings
Overall: ⭐⭐⭐⭐ Support: ⭐⭐⭐⭐ Accuracy: ⭐⭐⭐ User-Friendliness: ⭐⭐⭐⭐ Affordable: ⭐⭐⭐⭐⭐ Feature Updates: ⭐⭐⭐⭐
Factors to consider when picking the best rank tracker tool online
Here is our criteria for choosing the top 11 keyword ranking software:
Price
First things first, is funding. It’s reasonable to prefer a rank-tracking tool that has all the features you need and falls within your budget.
Getting a cheaper one, at the cost of giving up the vital features is not worth it.
Doing so will only result in you searching for a different tool again.
Scalability
The software needs to meet your business goals and needs as it grows. Since most of the tracking software is SaaS tools, they need to fit all sizes of businesses and be easy to understand for different user personas.
Keyword sorting
Options to group your keywords using tags like location, date, time, etc let you steer your keywords data and monitor your performance on SERP like a pro with ease.
Accuracy
Not all keyword tracking tools will be able to track the keywords with supreme accuracy. Most rank-tracking tools will have automated daily tracking. This will be the ranking fetched at a particular scheduled time.
To experience supreme accuracy of the ranking results apart from the automated tracking you must be able to refresh your data on demand to get up-to-date results
The best rank tracking software – comparison table
Here’s a brief comparison of the best rank-tracking software, their pricing, and other prominent details like their accuracy, reports, and feature updates.
Name | Starting price/month | Automated and instant daily refresh | Real-time reporting | Feature updates | Data accuracy | Best for |
Serpple | $19 | ✅ | ✅ | Periodically | Supreme | Digital marketing specialists, Small and mid-sized SEO agencies, Writers, Website owners, CEOs. |
Mangools | $29 | ✅ | ✅ | Not mentioned | Good | Newbies and marketing professionals on a budget |
SE Ranking | $55 | Not mentioned | ✅ | If needed | Average | Enterprises, Agencies SMBs with bigger budgets |
Ahrefs | $99 | Not mentioned | ✅ | If needed | Good | Enterprises Agencies with bigger budgets |
Sermrush | $129 | Not mentioned | ✅ | If needed | Good | Enterprises Agencies with bigger budgets |
Pro Rank Tracker | $13.5 | Not mentioned | ✅ | If needed | Average | SMBs |
Zutrix | $9 | ✅ | ✅ | Not often | Average | SMBs |
Accuranker | $129 | ✅ | ✅ | If needed | Good | Enterprises, Agencies SMBs with bigger budgets |
Moz Pro | $99 | Not mentioned | ✅ | Not often | Excellent | Enterprises, Agencies SMBs with bigger budgets |
Rank Tracker | $24 | Not mentioned | ✅ | If needed | Average | SMBs |
Serpstat | $59 | Not mentioned | ✅ | If needed | Average | Individuals Teams Agencies |
Conclusion
With dozens of rank tracking software on the market, it can be difficult to decide which one to even test, and much more where to invest. However, you can easily process our reviews and find your ideal tool for monitoring keywords.
The one that has all the important features your business needs and fits in your budget.
And, it’s crucial to thoroughly check all the features that are available and how effective and useful are the features provided.
So, I took up the responsibility of analyzing all the pros and cons, prices and support of the top-rated rank-tracking software.
This list is prepared after completely experiencing and exploring the trial version made available online.
Though I’ve compiled this blog after exploring each of these tools, needs and goals always differ.
And, to decide which is the best and the most advanced keyword position tracker among all, the only way is to try them as I did.
Still not sure? Try it free and find out for yourself. Start your 14 day free trial.
Frequently Asked Questions
To track your keyword ranking manually, you need to type in the keyword on your search engine (usually Google) and see its position on the SERP. Mark down the position and check again weekly or monthly. If you want faster and more accurate results, you should use a keyword monitoring tool such as Serrple – just set up your project, and the tool will alert you once your keyword has changed its position.
One of the cheapest keyword ranking trackers is Serpple, with a price of $19/ month. You can also test the tool for two weeks to see if it fits your business needs.
If you want to find out new keyword possibilities or track existing keywords, you can use Serrple – the best keyword monitoring tool. On one dashboard, you can track SEO keywords, see the changes and opportunities in real time.
The best search engine rank checker tool is Serpple. It has supreme data accuracy when tracking keywords and showing opportunities. Serpple is easy to use, so both beginners and advanced SEO professionals can use it. Apart from affordable pricing, the main competitive advantages are real time tracking, keyword grouping and instant refresh.
Choosing the right rank tracker really depends on your specific needs. Generally, if you’re looking for daily tracking with a fluctuation monitor, you’ll want a tool that lets you compare your current keyword rank with where it was yesterday, last week, two weeks ago, and a month ago. This kind of tracking can give you a clear picture of how your SEO efforts are progressing over time.
Of all the tools listed here, Serpple’s keyword rank tracker lets you manually refresh keyword rankings anytime you like. Updating the rankings for 1,000 keywords takes just a few minutes.
Are you running a local business? Check out our sister website to help you get more Google reviews on autopilot.
Adam White
Posted on October 26, 2024
Adam White is a 20+ year SEO professional who has optimized over 400 websites, built and sold over 20 internet and SaaS businesses all with SEO as the main traffic source. Follow him on Twitter/X