As an SEO, when was the last time you checked your Page score?
If you’ve heard of it but never took it so seriously then you must be missing a simple yet proper organization for your business.
Yes, as a marketer you need to keep track of how your page content is performing.
So, it’s high time for you to consider investing in a content audit.
They are a splendid planning resource and an excellent roadmap for any of your content creation in the future.
Your content is what draws visitors to your website. Therefore it’s important to figure out if your web page content is pulling its weight.
The only way is to perform a content audit to get the most from yours. Are you among those who haven’t ever run content audits to know the page score of your web pages?
In this post, we’ll help you unveil the definition behind the page score and help you perform a content audit for your own business.
What is a Page Score?
A page score is a digital scale that helps you accurately weigh the content on your webpage. The score is calculated by thoroughly scrutinizing your content. It is the score that’s calculated when your content gets subjected to 21 tests
In a nutshell, Your page content will be put under an array of 21 tests. The test has in them the complete checklists you need to organize your analytics so you can refer back to high-performing posts if needed.
And your score varies based on the number of tests your content passes out of the 21 factors
Let’s simplify: Amidst a lot of SEO audit methodologies out there, be it a small business trying to optimize its site for organic search, or an agency doing the same for a client, Serpple’s page audit makes it handy to know where to begin, how in-depth your analysis should go, and glean the most useful information.
How Does Serpple Page Score Work?
The content analysis using Serpple page audit lets you assess crucial aspects of the whole content in any posts and pages you create.
In particular, Serpple’s page audit is like having an automated checklist comprising both content and basic SEO factors that helps you make your content easy to read.
Here, the tool is designed to carry out 21 tests. We shall go through all those important efficiency-determining tests in this tool in two separate categories.
Content Analysis tests
1. Content-Length:
This test checks the length of your content whether its perfect, long, too long, or too SHORT.
This factor that determines the length of the content lets you decide if you have to revamp your content by either expanding it or conscising it. Only the writer knows the intent of the content. So, this test hints you to check if you’ve made your point clear without beating around the bush.
2. Target Keyword Presence in Content:
You can observe if the target keyword is present or missed in your web content and take needed measures to fix the content by incorporating the keyword if missed.
Observing the keyword distribution in your web content is an essential task. We know keywords and content are skin and bone as they help to define your content strategy and what else to include on your site.
They are a basic foundation of search engine optimization and help to drive in more users who are searching for a specific content on the internet.
As they are the bridge connecting what people are searching for and your content. Therefore this test is inevitable to let the bots know you are providing content that addresses users queries.
3. Target Keyword Presence in Header:
You can stay informed of the targeted keywords that get missed in any of the headings within your content.
As Mueller suggested once, Google makes use of the header tags to decide on the context for your page.
This simply means if there is anything Google pays attention to, it’s obviously worth including keywords in your header tags.
Thus, this test can be trusted to maximize your chances of ranking higher on SERP by correctly reminding you to include the relevant keywords in your headings.
4. Target Keyword Spread over Content:
For you to infer if the target keyword has been used in the content adequately this test provides an accurate count.
A good keyword density is required for your article to rank higher in search engine results pages (SERPs).
If your pages start ranking, then your website will start to drive better organic search traffic, all of these will have a direct effect on your site authority.
When the main role of content is to provide helpful content to the readers to benefit, knowing if the keyword density is high to optimize your content accordingly is a must-needed check.
5. External Link in Content:
External link is the link denoting an external domain. This houses ranking power and improves the credibility of your site by sharing and balancing the link equity to the trustworthy and relevant sites.
You can check the availability of external links on your page if at least one link is present or not with the help of this external link alert.
6. Internal Link in Content:
Internal links are crucial as they allow users to navigate within your site. By providing internal links you can establish an information hierarchy within your site. This way you get to retain the link equity all over your site.
This test lets you check the presence of internal links, there could be no better reminder for a content compiler.
7. Keyword Cannibalization:
This is the most important factor, in fact, a lifeline in disguise as this check protects your entire site’s organic performance
This test helps you check and confirm if the target keywords of your page aren’t linked with another page or resource.
If it’s linked then it will be like competing with your own pages for ranking on SERP. This prompt helps you prevent content from competing with each other as a result of using the same keyword.
8. Header Tags in Content:
This test allows you to know about the number of header Tags Used in your web content.
Search engines analyze your headers by looking for keywords to determine the gist of your content. Let’s say that you have missed adding h-tags to your side headings that it’s clear that you are missing a better opportunity to optimize.
9. Question Tags in Content:
You can also get hints on the number of or if any Headings (H tags) on your page contain question tags.
Question tags address the most common queries of users and it is useful to make your content readable to all.
There is also a fat chance for your target keywords to rank f for featured snippets on the SERP by using question tags in Headers.
10. Length of Paragraphs in a Page:
Short paragraphs make your content more appealing and readable so this test notifies you if the content has perfectly-sized paragraphs.
The ideal length for a paragraph in a web content is to keep it crisp and short, so it usually ranges from 100 -200 words.
Content with paras that exceeds this limit would lack readability. And, to rule out this shortcoming easily you get prompts to keep paragraphs brief without dragging the context much.
11. Length of Each Sentence in a Page’s Content:
Using lengthy sentences would fail to convey the context of your content.
Though writing shorter sentences is a challenge in Content writing, those sentences make it easier for readers.
By getting alerts if the sentences found on the pages aren’t concise and brief you can make your content more understandable and meaningful.
12. Keyword Position in a Page’s Content:
Keyword Position is equally important as keyword density.
The density is all about the distribution of keywords in content yet this factor lets you make sure that the target keyword has been located within the first 10% of your page content.
Basic SEO Analysis
1. Keyword Presence in the Meta Title
You will get alerts on your targeted keyword present/missing in the meta title tag.
The first thing that a reader or user sees on the result page on having searched for their queries is the meta title.
By using a most decisive meta title you can create an urge among the readers to click your page.
So, using the hints you can modify your meta title and optimize it with the keyword placement.
2. Meta Title Beginning with Keyword
Among the most important places to include the keywords is the meta title tag. Including keywords in the title will help both search engines and users to infer all about the web page.
So, you need to stay informed of the target keywords’ presence at the beginning of your meta title. This signals Google bots by informing them directly what your content is about.
3. Power Words in Meta Title
Power words hammer the tone and meaning and are employed by marketers to tickle the emotional responses.
The need to employ powerful words is they are persuasive in nature. These words would force users to take action, either click or subscribe.
This action could lead to increase the CTR or increase the conversion rate.
You can know if your meta title tag contains any power words and you can get suggestions about adding it to make it more meaningful.
4. Numbers in Meta Title
Adding numbers in your meta title will attract searchers to your page. Another question is if search engines can read metadata in lower or upper case.
As per the statistics of Search engine journal headlines with numbers generate more than 73% of social shares and user engagement.
So, this test serves the purpose by letting you check if there are any numbers present in your meta title tag. If not you may add some if needed to make it attract Google bots.
5. Keyword Presence in the Meta Description
You can check if the targeted keyword is present or missing from your posts/pages’ meta description.
This test shouldn’t be skipped as the meta description is a summary of the entire page for benefits of users and bots.
6. Keyword Presence in the Slug/URL
Using keywords in URL helps search engines learn about your web content precisely. So, this test recommends you to include the targeted keyword in the URL.
Though URLs solely do not have any specific impact on a page’s ability to rank, the right way is to use targeted keywords in the URL.
The best practice is to include keywords in the URL, this can help to enhance your page’s search visibility.
7. Meta Title tag length
You can make sure that your meta title tag meets or exceeds the ideal length range of 10 to 60 characters with this test.
This test is needed as Google only identifies the first 10 – 60 characters of your meta tile. So,the wise way is always to keep your meta title concise and to the point.
8. Meta Description Length
Informs you about the meta description, if it meets the mentioned characters (Up to 160 characters)
Meta descriptions can be any length, yet Google generally curtails snippets upto155 – 160 characters. So, It’s advisable to keep meta descriptions long enough and sufficiently descriptive. Bearing this in mind our tool is designed to be up to 160 characters.
9. Page URL/Slug Length
You may check your page URL and confirm if it meets the optimum length and not exceeds it.
The recommended length of a slug is to keep it short between 3 to 4 words. Slug that’s short, straightforward may have a positive impact on your rankings.
And, these are the most needed tests that would provide exemplary aid with repurposing and updating your existing posts or pages.
So, you must be familiar with the fact that refurbishing your content or creating content that meets all needed factors is always a robust strategy for driving valuable traffic consistently.
This would in turn lead to multiplying your conversion rates.
How to Interpret Serpple Page Score?
Regular content audits can help you build a roadmap for blog growth. Only checking your page score now and then is an easy and must-need practice.
It’s an ideal practice that helps you to keep track of your content’s performance or to transform your content from average to the best-performing by identifying and focusing on the areas of improvement.
To get this done with perfection you need to be well informed on how to interpret the Page score.
Your Page score is similar to your examination marks out off 100
| Page Score Rage | Remarks |
|---|---|
| Between 60 – 80 | Very Good |
| Between 30 – 60 | Average |
| Below 30 | Bad |
Now, you must be clear on how to interpret the page score. The page score is a result of those 21 tests.
In simple words, the page audit process helps you bring your content up-to-date, improve the rank of your web pages, and make the website you present to readers easy to navigate and free of error.
Why don’t you ignore the Page Score? Answer: It’s the Alma-matter of your content strategy
A page score is, quite simply, the sole way to figure out your content’s performance efficiency in SERP at a few diverse levels.
This score helps you to pull off the weeds, get a bird’s eye view of the content, and determine the possibilities to lure traffic.
Whether your page is enormous or little, evaluating its score can help you understand what you retain, what you require, what you don’t require, and what efforts you can take in the future to make sure the framework of content and its hierarchy is pitching into your goals.
Think back to There isn’t a thumb rule or any mandatory practice to hit a particular page score to optimize the content.
Your score can change course relying on the type of content you’re examining and the objectives you hope to reach. With that in mind, tweak your content to fit into what your site and content technique demand.
Eventually, don’t get stuck aside with doing formal checks. It’s nothing similar to plagiarism detection. One-and-done will never help your site/business in the long run.
As the market demand grows your content shall keep growing, you ought to hold snapshots of how it’s performing, frequently nipping and course correcting.
Your page score is a checklist. The most integral addition to avoiding friction in your content strategy – is why you should ignore the page score.
Have you checked them? Clear here to get them in a few minutes. Make the best use of the recommendations, and tool prompts, and you’ll see results.
A tested and proven perfect practice that works!