Mangools Vs Ahrefs Vs Serpple: The Ultimate Comparison

mangools vs ahrefs

So, you’ve read dozens of reviews trying to solve your doubt – Mangools vs Ahrefs – which one to choose?

Should you opt for the tool with a wider range of features promising a comprehensive SEO experience, or should you stick to your budget and choose a more affordable alternative?

Or maybe it’s possible to have the best of both worlds?

As someone who has been in the SEO game for over two decades, I’ve decided to thoroughly test and compare both tools and their key features to help you make an informed decision. Keep reading to find the best tool for you.

Table of Contents

Mangools vs. Ahrefs – a detailed comparison

I’ll now break down the features, user experience, and pricing plans of both tools to help you get a bigger picture and assess value for money.

Mangools vs Ahrefs features

Data accuracy

Considering its price, Mangools is a surprisingly accurate SEO software with real-time data updates. However, it’s very limited in terms of database and in-depth insights (for example, it doesn’t have data on search intent and can’t do a proper site audit and content analysis), so you need to combine it with some more robust SEO tools to do a comprehensive SEO audit.

mangools data accuracy

On the contrary, Ahrefs has more data at hand, but its SEO metrics and estimates can be off and different from other SEO tools. It doesn’t measure keyword difficulty based on actual search volumes, but on the number of backlinks you need to obtain.

ahrefs data accuracy

As you can see, both Ahrefs and Mangools have pros and cons, while Serpple stands out for its supreme data accuracy with daily updates and 99.9% precision rate. It provides you with fresh data every day, which is especially important for competitive niches – where each day matters.

 Just something to have in mind as you keep reading.

serpple data accuracy

Rank tracking

Mangools’s data accuracy is the essence of the SERP watcher feature because you get daily updates and email notifications about changes in your keyword positions and search engine rankings. 

I’ve tested it for local results, and it’s great that you can see s SERP previews for more than 50K locations, down to the smallest regions.

However, the biggest limitation is the number of keywords you can track, especially for an SEO agency that’s working with multiple clients.

Let me break it down for you. With its cheapest plan of $29 per month, you can track up to 50 keywords, while Serpple allows you to track 10x more keywords for the same price, making it an affordable keyword rank tracking software

mangools rank tracking


Ahrefs Rank Tracker has pretty much standard features like other SEO tools on the market, but two things make it stand out:

Comprehensive graphs: they offer a great way to show your clients how your SEO efforts are paying off over time
Robust historical data: depending on the pricing plan, you can access historical data from up to five years ago

ahrefs rank tracking


However, Ahrefs has one major downside. Even its most expensive plan doesn’t include daily rank tracking updates, only weekly ones, and lacks fresh data.  

Keyword research

You can use Mangools KW Finder to find both organic and paid keywords to rank for, and it provides a range of metrics such as CPC, PPC and can do Boolean searches. However, it has a smaller database than Ahrefs, and it’s limited only to Google.

mangools keyword finder


On the other hand, the Ahrefs database contains over 8 billion queries for Google and other search engines such as Bing, YouTube and Amazon. 

On the con side, contrary to keyword research best practices, Ahrefs Keyword Explorer sometimes provides irrelevant keyword suggestions that won’t help you find keyword opportunities.

ahrefs keyword explorer


If you want to find low-competition keyword ideas and content opportunities, you’ll love Serpple’s keyword research solution that provides you with high-impact keywords before your competitors discover them!

serpple cta

Backlink monitoring & competitor analysis

Mangools Link Miner provides a quick way to do backlink analysis and discover domains linking to your competitors with only one click.

While some other SEO tools use complicated link metrics you have to interpret, Mangools has its own link metrics, simply called link strength. You get to see how strong the link is on a scale of 0-100, based on referring domains and trust flow.

Unfortunately, Mangools doesn’t have its own backlink index, and it’s sourcing data from Majestic. If you’re an SEO veteran like me, you might remember that Majestic was one of the best tools for link-building years ago, but that’s no longer the case. 

mangools backlink monitoring


Ahrefs beats Mangools when it comes to backlink analysis with a massive link database and advanced filters that allow you to analyze large volumes of backlinks pretty quickly.

The only con is that the dashboard may seem overwhelming for users not interested in all of the data provided.

ahrefs backlink monitoring


If you’re looking for a simpler yet effective solution, you’d love Serpple’s comprehensive dashboard that allows you to track all your competitors in one place, making it one of the best competitor analysis tools on the market.

Mangools vs Ahrefs pricing

Mangools pricing starts at $29 per month, which is much more convenient than Ahrefs. They offer four plans, from one-user plans for solopreneurs and small businesses to larger plans made for agencies:

  • Entry: $29/month (only one user, up to 50 keywords tracked daily, up to 25 keywords and SERP lookups daily)
  • Basic: $49/month (only one user, up to 200 keywords tracked daily, up to 100 keywords and SERP lookups daily)
  • Premium: $69/month (up to 3 users, with the option to pay an additional $19/month per any extra seat, up to 700 keywords tracked daily, up to 500 keywords and SERP lookups daily)
  • Agency: $129/month (up to 5 users, with the option to pay an additional $19/month per any extra seat, up to 1,500 keywords tracked daily, up to 1,200 keywords and SERP lookups daily)

You can get a 35% discount by purchasing annual plans.

Mangools also has a Free plan, with some features like keyword research and SERP checker, but the number of daily actions is limited. 

There’s also a Free+ plan with increased limits of actions, but it lasts only 10 days, allowing you to test the tool before purchasing.

mangools pricing

Ahrefs is one of the priciest SEO tools on the market, with its pricing plans starting at $99 per month and can easily go over $1,000 per month if you need to purchase additional seats or credits. 

Now, you may wonder what happened to Ahref’s legacy plan that wasn’t limiting you by credits and was way more affordable. Unfortunately, it’s no longer available, and the new pricing system is 6x more expensive, especially if you’re a heavy user. Every click costs one credit now, which means you can lose 10 credits for checking one keyword.

It has four plans:

  • Lite: $99/month (one user*, up to 750 keywords tracked)
  • Standard: $199/month (one user*, up to 2,000 keywords tracked)
  • Advanced: $399/month (one user*, up to 5,000 keywords tracked)
  • Enterprise: $999/month (custom plan, allowing you to track up to 10,000 keywords)

*With every plan, you can add additional users for $50 per month each.

If you opt for an annual plan, you can get two months for free.

Ahrefs doesn’t offer a free trial, but some of its features are available for free (keyword research, SERP and rankings etc). However, they’re very restricted and not enough for most businesses.

 If you want something more affordable, check out these Ahrefs alternatives.

ahrefs pricing

Mangools vs Ahrefs UI/UX

Mangools has a super user-friendly interface that’s intuitive and suitable even for complete beginners. Its design is neat and well-organized, and its vibrant colors help you distinguish among different features.

mangools ui ux


Ahref’s user interface is more complex, and it can be overwhelming due to the number of features. New users might find it difficult to navigate and find all the features they need, which can oftentimes be a frustrating experience.

mangools vs ahrefs ui ux


Mangools vs Ahrefs use cases and user ratings

Mangools is a popular SEO tool for freelancers and small businesses, due to its accessible plans and friendly user interface. It’s suitable for beginners but it may not be the best choice for large agencies and marketing professionals that might need a more robust SEO tool with larger plans and more capabilities, as Mangools basic plans are limited to only one user.

G2: 4.6

Capterra: 4.7

mangools user rating

Due to its extensive plans and numerous features, Ahrefs is mostly used in large companies with a big budget that need a robust all-in-one SEO tool.

However, many users said that it has a steep learning curve and can be overwhelming. Also, some users said that the additional fees and add-ons surprised them, as they felt they were already paying a pretty high price.

G2: 4.5

Capterra: 4.8

ahrefs user rating

The best Mangools and Ahrefs alternative

Why choose between advanced SEO features and a user-friendly interface when you can have it all?

Here are just some of the reasons why I believe that Serpple is the best SEO tool:

  • Supreme data accuracy
  • Daily rank tracking
  • Real-time email updates
  • Spotting keyword opportunities
  • Detailed competitor analysis
  • Future trends prediction

If you loved Mangools interface, you’ll love Serpple even more. It’s intuitive and user-friendly and our comprehensive dashboards keep all your data in one place.

Serpple offers most, if not all, features Ahrefs has, for just a fraction of the price, starting at only $19 per month. But it has one big advantage over Ahrefs: daily rank tracking updates.

When I first envisioned Serpple, I knew that real-time rank tracking would be a non-negotiable for me. With Serpple you get daily updates on your rankings with a 99.9% accuracy, which not many other SEO tools can guarantee you. You don’t have to be an expert on tracking search engine rankings as Serpple has custom tips and actionable insights to stay ahead of the competition and find new content opportunities.

keyword rankings serpple

Talking about keyword research, we go beyond basic keyword research and provide you with keyword opportunities and future trends.

Therefore, if you want to discover overlooked keywords and rank for them before your competitors, Serpple is the tool for you. It’s one of the best tools for long-tail keyword research that helps you find high-impact keywords with low competition and low cost.

serpple explore keywords

P.S. If you want to get some insider info, check out this article on using long-tail keywords for image SEO optimization.

Not sure who your competitors are? You can find them with one click, using Serpple Competitor AI. Our AI tool monitors your competitors’ performance and notifies you whenever they outrank you for a shared keyword, so you can optimize your content and catch up quickly.

serpple direct competitors

Also, when it comes to managing your own backlinks, nothing beats Serpple. As someone who is into the latest link-building strategies, I know how tedious it can be to track all your backlink changes manually. It’s like a full-time job!

You no longer have to do that. Our comprehensive dashboard keeps track of all your backlinks and it sends you instant alerts when any change occurs, such as link removals or broken links, so that you can fix it promptly.

serpple backlink manager

And how much would all that cost you?

From $19 to $99 per month, depending on your needs and the size of your business.

We have three pricing plans, all of which come with a 14-day free trial:

Side Hustler: $19 per month (up to 100 keywords, ideal SEO tool for freelancers and solopreneurs)
Entrepreneur: $29 per month (up to 500 keywords, great for small and medium agencies)
Agency: $99 per month (up to 3,000 keywords, suitable for enterprises)

serpple pricing

Comparison table





Instant daily refresh


Real-time reporting

Feature updates


If needed

If needed

Data accuracy







Not great


  • Side Hustler: $19/month 

  • Entrepreneur: $29/month 

  • Agency: $99/month 

  • Entry: $29/month 

  • Basic: $49/month 

  • Premium: $69/month 

  • Agency: $129/month

  • Lite: $99/month

  • Standard: $199/month

  • Advanced: $399/month

  • Enterprise: $999/month

User ratings




Best for

Businesses and marketing agencies of all sizes

Freelancers and small businesses



Who said that you have to choose between advanced features, supreme accuracy and sticking to your budget? With Serpple, you can have it all.

We combine a user-friendly interface with expert-level insights that will help you improve your rankings and boost traffic and sales in no time.

Sign up for a free trial and you’ll never look back.

Many users choose Mangools because of its user-friendly interface, ease of use and accessible price for individuals and small teams.

While Mangools may have a limited keyword database and fewer features compared to  some more advanced tools, it can still do a decent job when it comes to basic keyword research and rank tracking, and many people believe it’s worth the price.

There are many differences between Ahrefs and Mangools. Ahrefs is a more robust tool and it has more features than Mangools. However, Mangools has a better user interface and it’s cheaper and more intuitive.