SEO
November 16, 2023
Did you know that 75% of internet users don’t scroll past the first page of search results? In fact, I bet that you and I are both a part of this large portion of internet users who disregard anything beyond the first page.
That is why, if you wish to get more eyes on your website, keeping tabs on where it ranks for important keywords is extremely important.
SE Ranking is a well-known keyword tracking software that many use to improve their search engine rankings. It’s got some great features, but it definitely falls short in a few areas that I will be covering here.
So, read on for the lowdown on SE Ranking’s strengths and weaknesses. I’ve got several SE Ranking alternatives listed below that should fill those gaps.
SE Ranking is a robust SEO toolkit tailored for the needs of small to medium-sized agencies and in-house teams. Its datasets are used to help SEO professionals in crafting and executing digital marketing strategies.
SE Ranking has a detailed interface tailored for marketing professionals, offering 360-degree data for projects and incorporating efficient AI-powered tools.
However, SE Ranking may pose challenges with its overwhelming dashboard, slow loading times, and average data accuracy.
Beginners may find it cluttered, and the platform’s pricing is higher than similar tools. Additionally, the absence of options for specific user requests and occasionally ambiguous customer support solutions are notable drawbacks.
While I would say that SE Ranking does a good job when it comes to keyword research, its users (myself included) have noticed that it sometimes fails to generate enough relevant keywords for specific niches or industries.
Integration with web analysis tools also gets identified as a potential weakness — and I, for one, would like to see more integration options with CRM platforms.
Plus, some users have noted SE Ranking’s lack of customization options, even in the most comprehensive plans.
Finally, while some SEO professionals may thrive on so many features to choose from, the abundance of features can be overwhelming for some users, especially beginners.
As this platform markets itself as a tool for SMBs, the user interface and overall UX could be simpler.
Now that we’ve covered the advantages and disadvantages of SE Ranking, let’s go over some brilliant alternatives!
I know what you’re thinking — okay, I’m reading this on Serpple’s website, so of course they’re going to name it the best alternative out there — but let me make my case for why I genuinely endorse Serpple as the top alternative!
Whether you’re looking for a budget-friendly solution, advanced analytics, enhanced keyword research, or specific SEO capabilities, Serpple is designed to fill those gaps and present you with the best possible bang for your buck.
The best thing about it? It’s incredibly easy to use. The tool’s intuitive dashboard helps you track your search engine ranking in just a few steps. Once you’ve added your domain and the keywords you wish to track for it, the tool will take over from there.
Serpple has an average user rating of 4.5 out of 5 stars on G2, and 5 out of 5 stars on Product Hunt.
© G2
AccuRanker has long been a go-to choice for digital marketers and SEO professionals. Renowned for its reliability as a rank-tracking tool, it has earned its place as a trusted name.
With effective keyword tracking capabilities and a user-friendly interface, AccuRanker is well-regarded in the industry. However, I would say that its price tag might be steep for smaller businesses.
I’ve also looked at recent user reviews and found that some reported occasional data inaccuracies.
Even so, AccuRanker remains a robust rank tracking tool that, in my opinion, outshines SE Ranking’s performance.
AccuRanker has an average score of 4.8 out of 5 stars on G2, and 5 out of 5 stars on Product Hunt.
© G2
I included Mangools here because it is an easy-to-use, intuitive SEO software designed for keyword rank tracking and keyword research. It can be used as a web app or a browser extension for Chrome or Firefox, and I would say it caters to both beginners and advanced freelance users.
However, for seasoned SEO professionals and marketing teams, the somewhat limited keyword database and analytics might not match up to the offerings of other tools in the market.
Features
Mangools has an average score of 4.6 out of 5 stars on G2, and 5 out of 5 stars on Product Hunt.
© G2
Rank Tracker (SEO Powersuite) is another good tool used for monitoring keywords, featuring customizable dashboards and SEO reports to help you rank higher on Google.
Rank Tracker provides keyword tracking capabilities and allows users to assess positions in both desktop and mobile SERPs, optimize for local searches, conduct thorough keyword research, and analyze competitors’ keywords and traffic.
However, if you’re new to the platform, you might encounter navigational challenges due to its slightly outdated and complex interface.
SEO PowerSuite has an average user rating of 4.5 out of 5 stars on G2, and 4.9 out of 5 stars on Product Hunt.
© G2
Semrush is a comprehensive web-based solution for SEO and digital marketing, primarily catering to large-scale businesses and professionals due to its extensive set of features. While it includes tools like keyword tracking, you may need some time to understand all the features.
That said, its keyword research tool is certainly widely acclaimed as one of the best in the market. However, the initial cost of $129.95/month can be quite high for small businesses that engage in minimal SEO work.
Semrush has an average user score of 4.5 out of 5 stars on G2, and 4.5 out of 5 stars on Product Hunt.
© G2
Moz Pro is another comprehensive SEO solution that provides valuable insights to enhance website optimization and increase traffic. It can help improve your SEO performance, allowing you to customize the impact of SEO on your site.
Moreover, I’d say its main selling point are its user-friendly features, making it suitable for individuals without extensive technical expertise. However, the tool is a little outdated — it still relies on metrics like Domain Authority instead of Domain Ranking.
Moz Pro has an average score of 4.3 out of 5 stars on G2, and 4.5 out of 5 stars on Product Hunt.
© G2
Ahrefs is another popular software offering comprehensive SEO tools and educational resources for marketing professionals. With a database of over 11 billion keywords and 400 billion indexed pages, in my experience, Ahrefs ensures maximum data accuracy for users.
Ahrefs has good data, but it can be overwhelming, and I find myself only using just a small percentage of all the tools they offer – for a good amount of money.
While it’s great at domain ranking and batch analyses, it doesn’t refresh automatically, so it takes a little while to notice any changes.
Ahrefs has an average user score of 4.5 out of 5 stars on G2, and 4.7 out of 5 stars on Product Hunt.
© G2
To sum up, while SE Ranking has its merits, I believe that users should consider alternatives that might better suit their needs.
Serpple, with its user-friendly interface, dynamic features, and budget-friendly price point, stands out as the perfect alternative to many SEO toolkits, not just SE Ranking. Its intuitive features, such as keyword grouping, competitor analysis, and content audit will make your SEO tasks a breeze.
Serpple’s range of tools and ability to offer affordable pricing starting at just $19 per month give it a winning edge.
So, if you’re looking for a seamless and effective SEO tool that goes beyond the basics, Serpple is your go-to solution. Sign up for a 14-day free trial today and stay ahead in the digital game with Serpple
This depends on what your particular SEO needs are. SE Ranking has a slightly more user-friendly interface and more affordable pricing, while Serpstat is praised for its extensive database and in-depth analytics.
I would say that Semrush is the better tool here. It’s more intuitive and has a more comprehensive keyword database than SE Ranking.
SE Ranking has been known to have issues with accuracy, affecting the overall efficiency of the tool.
The major downsides to SE Ranking is its higher price point at $55/month. It also has a cluttered interface which can be difficult for beginners to master, and the accuracy of data it provides can be quite average and imprecise.
