SEO
November 28, 2023
Rank tracking, SEO audits and competitor analysis? Semrush was probably the first SEO tool that came to your mind because many SEO professionals claim it’s the best one.
However, when you tried to use it, you’ve probably found the amount of features overwhelming and started to question whether its high price is a good fit for you.
I’ve been in the same position, wanting to find an easy way to track keyword rankings and do advanced SEO, without having to pay a fortune for a single tool.
That’s why I personally tested the 6 most popular rank-tracking tools to find the best Semrush alternative, with the right balance between features and price.
Keep reading for an overview of my favorites.
Source: G2.com
Semrush is a comprehensive digital marketing tool that mostly focuses on search engine optimization and search engine marketing, so you can track both organic and paid traffic.
The software is most popular among enterprises and large SEO agencies with big budgets since it is one of the most expensive SEO tools on the market ( starting at $129.95 per month).
Here are its main features:
While many SEO professionals are praising this tool for its versatile set of features, another group of users wrote that it’s not always as accurate as they thought, and it requires a big budget and some time for exploring.
G2: 4.5
Capterra: 4.7
Serpple is one of the best keyword rank-tracking software of the latest generation, known for its supreme accuracy and ease of use, along with many SEO features that help you target the right keywords, outrank competitors and optimize your website.
The reason why I put Serpple #1 is because it has the best balance between advanced features and price among all Semrush competitors – for $19 per month, you unlock all necessary SEO-related features.
In the Keyword Insights section, apart from standard keyword metrics such as search volume and difficulty, you can find a comprehensive keyword search history as well as keyword predictions and trends that will help you rank your website.
Serpple’s user-friendly interface allows you to track search engine rankings and get valuable insights with only a few clicks.
There’s also a Keyword Opportunities section based on competitive research, helping you rank for high-impact keywords that your competitors might have overlooked.
Talking about competitors, Serpple is one of the best competitor keyword analysis tools because of our focus on accuracy and timely updates.
The AI Competitor tracker feature allows you to automate search engine position tracking and competitor analysis by updating you about any changes in rankings and SERP positions daily, enabling you to be one step ahead of others in your industry.
If you loved Semrush’s on-page SEO checker, you need to check out our SEO Content Audit feature that does a detailed audit of each page, providing you with a score summary, specific tips on issues that need to be fixed and a checklist to avoid common SEO mistakes.
*If you purchase an annual subscription, you’ll get two months for free.
I’m a bit biased here, but out of all the tools I’ve tried, I think that Serpple has the best user interface and design. It is a feature-rich tool with a super user-friendly interface, making it the best keyword rank-tracking software for beginners and users who need an easy transition from other SEO tools.
Serpple has a high rating on review platforms, and many users admitted that it exceeded their expectations. It’s by far the best value for money, offering advanced features and supreme accuracy at a very convenient price.
Capterra: 5
G2: 4.5
Source: G2.com
AccuRanker is an excellent tool for rank tracking, but it doesn’t have as many other general SEO features as Semrush or other tools on the list, which I discovered while writing a detailed AccuRanker review.
The pricing is flexible, and it depends on the number of keywords you want to track.
It starts at €116 per month for up to 1,000 keywords and can go up to €2,492 per month for up to 50,000 keywords.
I was impressed by AccuRanker’s loading speed but a bit disappointed by its design, especially considering the price.
Source: G2.com
Users are really satisfied with the speed and accuracy of this tool, but they still believe it’s a pretty high price for a simple rank tracker without more advanced SEO features.
G2: 4.8
Capterra: 4.8
Source: G2.com
Mangools is a user-friendly SEO tool that might have slightly fewer features than Semrush, but it could be a much better option for small businesses due to its ease of use and convenient price.
The interface is modern and intuitive, while color-coding makes it easy to distinguish between different features.
Source: G2.com
Users generally like the design, interface and ease of use of this app, but some of them mentioned its limited keyword database and analytics.
G2: 4.6
Capterra: 4.7
Source: G2.com
Rank Tracker is a tool that you can use both for tracking organic rankings and PPC data, just like Semrush. However, it has fewer features than Semrush and its interface is a bit slow and outdated.
The user interface could be more responsive, as it’s really frustrating waiting for results to load.
Source: G2.com
Most positive reviews come from small business owners who love the accuracy of the local results. However, many users mentioned bugs and unresponsiveness, together with the difficulty of canceling subscriptions.
G2: 3.2
Capterra: 4
Source: Capterra.com
If you need a tool for long-tail keyword research, this might be the one. It’s great for finding lower-competition keywords that other tools often overlook, however, its interface is a bit clunky.
This tool can help you avoid one of the top SEO mistakes, which is over-focusing on keywords with large search volumes and underestimating keyword difficulty and competition.
The user interface is a bit clunky and outdated, compared to other tools I’ve listed.
Source: Capterra.com
Many users said they found unique keyword ideas they couldn’t find in other places, however, when they wanted to do in-depth keyword research, they needed to combine it with another SEO software.
G2: 4.3
Capterra: 4.5
Source: Capterra.com
SE Ranking is a tool that can track rankings on different search engines. Thanks to a combination of AI algorithms and historical data, it can also estimate future rankings pretty accurately.
Its content marketing module provides you with practical insights on how keyword tracking informs your content strategy and optimization.
The interface is clear and user-friendly. However, it would be nice to have a comprehensive dashboard to visualize all your keywords and rankings in one place.
Source: Capterra.com
Users are overall satisfied with this tool and its interface, but they noted that the keyword database is limited and that it’s missing some features that other SEO software have.
G2: 4.8
Capterra: 4.8
You now have an overview of the top Semrush alternatives and I hope it will help you choose the best SEO software for you.
I know it can be challenging to find an alternative to Semrush that offers similar features and qualities while being more budget-friendly, but it’s not impossible.
Serpple has similar features when it comes to improving your SEO performance and search engine results while having a better interface and being more user-friendly.
Not to mention Serpple’s price is just a fraction of what Semrush charges you.
Try it out for free, and you will never go back.
Everything depends on what you’re looking for. For example, Serpple has similar features to Semrush, while being more affordable and easier to use.
There are many powerful SEO tools that are much cheaper than Semrush. For example, Serpple, whose price starts at only $19 per month.
Semrush is that expensive because it was one of the first all-in-one SEO tools on the market and it attracted its customers through an extensive set of features that were advanced for that time. Today the impact of their branding is part of the reason for such a high price
It depends. If you’re a large business or agency with a big budget, its advanced features might be worth the price. However, there are many more affordable tools that offer similar features for less money.
