Keywords Progress

This “Overview” section shows you the progress of a particular project’s overall keywords performance in SERP.

In the top right corner of the “Overview” section, you will find the enable or disable option to “Show” or “Hide” overview section.

 

keywords overview

 

This overview section consists of six tables. They are

1. Comparison
2. Device
3. Today’s Performance
4. Serpple Score
5. SERP Features
6. Google Search Ads

Comparison:

The “Comparison” table is available below the “Overview” text.

 

keywords comparison

 

There is an “info icon” next to the “Comparison” text, when you place the cursor in the “info icon”, then a “tooltip” will appear with the explanation for “Comparison Table”.

 

keywords comparison

 

This “Comparison” table shows you the status of the current keywords ranking position in SERPs by categorising them into top 1, top 3, top 10, top 50, top 100, and not ranked keywords.

 

keywords comparison

 

Also, this table contains a column that shows you the “best” number in keywords ranking for every category that you have attained till the project has been added to the Serpple.

 

keywords comparison

 

The “Today” and “Best” column helps you to compare your ranking performance in SERP.

 

keywords comparison

 

Device:

Next to the “Comparison” is the “Device” table, which shows you the device name and the keywords count.

 

keywords device

 

There is an “info icon” next to the “Device” text, when you place the cursor in the “info icon”, then a “tooltip” will appear with the explanation for “Device Table”.

 

keywords device

 

This shows you the number of keywords tracking on Desktop and the number of keywords tracking on Mobile.

 

keywords device

 

Today’s Performance:

This “Today’s Performance” table is available to the right of the “Device” table.

 

keywords performance

 

This “Today’s Performance” table shows you the number of keywords that improved and declined in their rankings along with the number of keywords whose rankings are not changed in the project.

 

today performance

 

There is an “info icon” next to the “Today’s Performance” text, when you place the cursor in the “info icon”, then a “tooltip” will appear with the explanation for the “Today’s Performance” table.

 

keywords performance

 

You can find the up arrow with green colour and the down arrow with red colour near the numbers of the improved, declined, and no change keywords.

 

today performance

 

The up arrow with green colour shows you there is an improvement in your performance compared to the previous day’s performance. And the down arrow with the red colour shows there is a setback in your performance compared to the previous day’s performance.

Also when you place the cursor on the arrows, a “Tooltip” will appear and shows you the previous day’s improved keyword numbers or declined keyword numbers or no changed keyword numbers.

 

keywords performance

 

Serpple Score:

Next to the “Today’s Performance” table, there is the “Serpple Score” table.

 

keywords serpple score

 

There is an “info icon” next to the “Serpple Score” text, when you place the cursor in the “info icon”, then a “tooltip” will appear with the explanation for the “Serpple Score”.

 

keywords serpple score

 

This “Serpple Score” table shows you the current Serpple score of the project in the right half of the table inside the circle.

 

keywords serpple score

 

And then you can find your Serpple score has been rising or falling or seen no change compared to your previous Serpple score. This will be available in the top left of the table.

 

keywords serpple score

 

There is an up arrow or down arrow next to the “Raising” or “Falling” text.

 

keywords serpple score

 

When you place the cursor on the arrows, a ”Tooltip” will appear and show you the previous day’s Serpple score.

 

keywords serpple score

 

Find the best Serpple score below the “Raising” or “Falling” or “No change”, that you have attained since the project has been added to the Serpple.

 

keywords serpple score

 

If your Serpple score has raising, then the “Rising” text and the circle outside the Serpple score will be in purple colour, or if it is falling, then the “Falling” text and the circle outside the Serpple score will be in red colour or If your Serpple score has seen no change, then the “No Change” text and the circle outside the Serpple score will be in green colour.

SERP Features:

This “SERP Features” table is located below the “Device” table.

 

serp features

 

There is an “Info icon” available next to the “SERP Features” text. When you place the cursor on the “Info icon”, a “Tooltip” will appear and show you the explanation of the “SERP features” table.

 

serp features

 

This “SERP Features” table contains two main SERP features. They are

1. Ratings

2. Featured Snippets

1. Ratings:

You will find the three categories of star ratings with the number of keywords that got those ratings in SERP.

 

keywords rating

 

The star rating categories are

0 – 2 with two stars were filled with orange colour in the five stars:

Get the number of keywords that have star ratings from 0 to 2 ratings.

keywords rating

 

2 – 4 with four stars were filled with orange colour in the five stars:

Get the number of keywords that have star ratings from 2.1 to 4 ratings.

 

keywords rating

 

4 – 5 with all the five stars filled with orange colour:

Get the number of keywords that have star ratings from 4.1 to 5 ratings.

 

keywords rating

 

2. Featured Snippets:

This “Featured Snippet” will show you the number of your keywords having featured snippets in SERP as “Available” and a number of your keywords are ranked in the featured snippet as “Yours”.

 

keywords featured snippet

Google Search Ads:

This “Google Search Ads” is located next to the “SERP Features” and below the “Serpple Score”.

 

google search ads

 

There is an “Info icon” available next to the “Google Search Ads” text. When you place the cursor on the “Info icon”, a “Tooltip” will appear and show you the explanation of the “Google Search Ads” table.

 

google search ads

 

Above and Below the Fold:

In the “Above and below the fold” row, you will find the number of your keywords having other ads in both above and below the fold and the number of your keywords having your ads in both above and below the fold.

 

google search ads

 

Above the Fold:

In the “Above the fold” row, you will find the number of your keywords having other ads only above the fold and the number of your keywords having your ads only above the fold.

 

google search ads

 

Below the Fold:

In the “Below the fold” row, you will find the number of your keywords having other ads only below the fold and the number of your keywords having ads only below the fold.

 

google search ads

 

I hope you find this article useful. If you have any other doubts search for relevant help articles or contact our support team by using the live chat widget on the bottom right corner of the website or send your query to [email protected].